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NAICS Code· 541820

NAICS 541820: Public Relations Agencies

This industry comprises establishments primarily engaged in designing and implementing public relations campaigns. These campaigns are designed to promote the interests and image of their clients. Establishments providing lobbying, political consulting, or public relations consulting are included in this industry. Show more

NAICS 541820 – Public Relations Agencies encompasses firms that provide strategic communication services to shape public perception, manage media relations, and advance organizational narratives on behalf of government clients. These contractors develop and execute integrated public affairs campaigns, including media outreach, stakeholder engagement, crisis communications, digital content strategy, and reputation management.

100
Active Contracts
$125.5M
Total Obligations (12mo)
72
Awarded Contracts (12mo)
33
Contractors Awarded (12mo)
1
Median Bidders per Award
+55.8%
YoY Growth
Dotted
NAICS 541820 FAQ

Frequently Asked Questions

NAICS code 541820 covers Public Relations Agencies. This industry comprises establishments primarily engaged in designing and implementing public relations campaigns. These campaigns are designed to promote the interests and image of their clients. Establishments providing lobbying, political consulting, or public relations consulting are included in this industry.

Recently Posted in Public Relations Agencies

NAICS: 541820
New
SLED
Target Zero Outreach and Public Awareness for District Seven
Solicitation # DOT-RFP-27-7005-LV
The Florida Department of Transportation is seeking competitive sealed bids for solicitation DOT-RFP-27-7005-LV to provide Target Zero Outreach and Public Awareness services for District Seven, covering Hillsborough, Pasco, Pinellas, Hernando, and Citrus Counties. The primary objective is to implement a data-driven safety initiative to eliminate fatalities and serious injuries through high-risk audience engagement, including a minimum of four events per month. Key deliverables include the creation of multi-lingual safety products such as videos and displays, the use of signal four analytics to target high-risk groups, and the maintenance of a branded engagement item inventory. The anticipated contract term runs from February 1, 2027, to January 31, 2029, with a possible renewal of up to three years. Total available funding is 441,063.00 dollars, with payments subject to MyFloridaMarketplace transaction fees and contingent upon annual legislative appropriation. Proposers must be registered in MyFloridaMarketplace and authorized to do business in Florida. The evaluation process is based on a cumulative point system where a Technical Review Committee assesses proposals; firms must achieve an average technical score of 80 points or higher for their price proposal to be opened. Required submissions include a separate technical proposal and price proposal in PDF format, along with certifications regarding scrutinized companies and E-Verify compliance. Vendors must also adhere to Title VI nondiscrimination statutes and Florida Public Records Law. The contract is structured as a term contract for an indefinite quantity, with services furnished on an as-needed basis via Task Work Orders for roles including Digital Storytellers, Planners, and Public Outreach Specialists.
Florida Department of Transportation

POSTED

2 days ago

DEADLINE

in 19 days
View Details
NAICS: 541820
New
SLED
Crisis Communication
Solicitation # KK27-101
The State of Utah Division of Purchasing, on behalf of the Division of Risk Management, is seeking a single contract award for professional crisis communication services. The selected vendor will provide strategic public relations advisory, messaging, and media response services for the Division of Risk Management, its covered entities—including state agencies, higher education institutions, and approximately 60 charter schools—and the Litigation Division or Attorney General’s Office. Key requirements include the ability to commence services within 12 hours of a significant incident, the capacity to deploy a lead strategist on-site to headquarters during severe escalations, and extensive experience managing reputation and crisis communications for public entities with both Utah and national media. The contract spans five years, with a requirement for the vendor to guarantee pricing for the first year. Compensation is based on an estimated average of 20 billable hours per month at a vendor-proposed hourly rate, with travel reimbursed per the Division of Finance Travel policy. Award selection is based on a multi-stage evaluation where technical factors account for 750 points and cost accounts for 250 points, with the lowest bidder receiving full cost points. The successful contractor must maintain comprehensive insurance, including Commercial General Liability of at least 1 million dollars per occurrence and 3 million dollars aggregate, and must certify compliance with federal and state employment laws and Utah's anti-boycott statutes regarding the State of Israel.
Utah

POSTED

5 days ago

DEADLINE

in 20 days
View Details

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