Kevin Citalan

Kevin Citalan serves as a Procurement Specialist within the Marketing & Communications unit at Ontario International Airport, supporting the agency’s mission to elevate its public profile through strategic communication initiatives. In this secondary procurement role, he facilitates the acquisition of advertising and promotional services critical to shaping the airport’s brand narrative and enhancing traveler engagement across digital, broadcast, and out-of-home channels. His responsibilities include managing the full lifecycle of solicitations, ensuring compliance with state and federal procurement regulations, and coordinating with stakeholders to align contract deliverables with campaign objectives. He primarily handles non-construction, service-based acquisitions centered on creative strategy, media buying, and content development. Citalan collaborates with a network of advertising and marketing service providers, including full-service agencies specializing in public sector campaigns, digital media firms, and creative studios. While no single contractor dominates his portfolio, his procurement patterns reflect a preference for vendors with proven experience in transportation sector communications and regional economic promotion. His working relationships are characterized by structured competitive bidding processes and a focus on vendor responsiveness, creative capability, and alignment with the airport’s brand standards. Citalan’s contracting activity shows no use of set-aside programs; all acquisitions are conducted under open, unrestricted competition. This reflects a deliberate agency strategy to prioritize technical merit and campaign effectiveness over socioeconomic classifications, resulting in a 100% non-set-aside award pattern. While small business participation is not formally incentivized through set-asides, qualified small firms are encouraged to compete on an equal footing through transparent solicitation practices. His procurement focus is exclusively aligned with NAICS 541810 — Advertising Agencies — encompassing the full spectrum of advertising services, including campaign development, media planning, digital content creation, public relations, and brand strategy. He specializes in procuring integrated marketing solutions that combine traditional and emerging media channels to drive regional awareness and passenger growth, demonstrating deep domain expertise in public-sector communications procurement.