Robert Berg

Robert Berg supports the General Services Administration’s Federal Acquisition Service through Contract Operations within the Public Sector Health and Compliance division, where he plays a pivotal role in executing strategic procurements for mission-critical administrative and financial services. He specializes in acquiring commercial solutions that enhance federal payment systems, management consulting, and professional development training, with a strong emphasis on modernizing the GSA SmartPay® program and improving fiscal accountability across agencies. His acquisitions typically involve performance-based, non-personal services contracts under FAR Part 12, leveraging streamlined acquisition authorities to deliver innovative, cost-effective outcomes aligned with GSA’s digital transformation goals. While specific contractor names are not publicly disclosed, Berg maintains a balanced portfolio of vendor partnerships that includes both large commercial providers and small businesses, fostering competition through open and set-aside solicitations. His contracting approach emphasizes performance metrics, outcome-based requirements, and agile acquisition methodologies to ensure high-quality service delivery while maintaining compliance with federal procurement standards. Berg demonstrates a robust commitment to socioeconomic objectives, with approximately half of his acquisitions designated as total small business set-asides under FAR 19.5, reflecting a deliberate strategy to expand opportunities for small businesses across diverse socioeconomic categories. The remaining half are awarded without set-aside, ensuring broad market competition. This balanced approach underscores his dedication to both fostering small business growth and maintaining market-wide fairness and transparency. His primary procurement focus centers on NAICS 541519 (Other Computer Related Services) and 541613 (Marketing Consulting Services), encompassing IT modernization, data analytics support, digital communication strategies, and organizational development training. He regularly sources services related to cloud-based payment platforms, customer experience optimization, and federal workforce upskilling programs, demonstrating deep expertise in the intersection of technology, administrative efficiency, and public sector consulting.