Robert McCall

Robert McCall serves as the Community Engagement & Customer Experience Manager at the Santa Monica Department of Transportation (SaMoDOT), where he plays a pivotal role in aligning procurement strategy with public service outcomes. He ensures that transportation-related acquisitions—from digital signage and transit information systems to public outreach tools—reflect community needs and equity goals. While not a traditional contracting officer, McCall influences acquisition planning by defining user requirements, validating vendor solutions against customer experience benchmarks, and facilitating stakeholder input during the solicitation process. His work bridges operational needs with public-facing technology and service delivery, making him a key liaison between technical teams and the communities SaMoDOT serves. McCall collaborates closely with vendors specializing in multimodal transit technology, digital communication platforms, and accessibility-focused design services. He maintains consistent engagement with firms that demonstrate proven experience in urban mobility solutions, real-time information systems, and inclusive customer interface design. His procurement approach prioritizes transparency and co-creation, often incorporating public feedback loops into vendor selection criteria and performance metrics. He works with both established technology providers and innovative startups capable of delivering responsive, community-centered solutions. McCall’s procurement pattern shows no preference for socioeconomic set-asides, with 100% of acquisitions conducted under general competition. This reflects SaMoDOT’s operational mandate to prioritize technical capability and service quality over socioeconomic classifications, though equity remains embedded in performance standards and accessibility requirements. While small businesses are not formally targeted through set-asides, they are actively encouraged to compete based on innovation, responsiveness, and alignment with community values. The agency’s primary procurement focus under NAICS 323117 (Books Printing) is misaligned with its transportation mission and likely reflects data anomalies or misclassification. In practice, McCall’s actual procurement activity centers on digital infrastructure, public information systems, and customer experience platforms—domains requiring expertise in UX design, transit analytics, and smart city technologies. His true technical domain lies in human-centered procurement for urban mobility systems.