LAUGHLIN, MARINACCIO & OWENS, INC.

Laughlin, Marinaccio & Owens, Inc. specializes in strategic media planning and execution for federal recruitment and public engagement campaigns, with deep expertise in non-commercial advertising across radio, television, and digital platforms. The firm designs and delivers integrated media services tailored to mission-critical messaging, including sustaining announcements, retention campaigns, and targeted outreach programs. Their technical capabilities encompass media buying, creative development, audience segmentation, performance analytics, and compliance-driven content deployment within strict federal guidelines. A key differentiator is their ability to align messaging with behavioral insights to drive engagement among hard-to-reach demographics, particularly in defense and national service sectors. The contractor maintains a strong, recurring relationship with the Department of Defense, consistently supporting military recruitment and retention initiatives through tailored media campaigns for National Guard units and broader service branches. They also deliver marketing services for the Corporation for National and Community Service, focusing on community engagement programs like Americorps Seniors, and hold an ongoing contract with the General Services Administration under the Federal Supply Schedule, indicating established credibility in federal procurement channels. Operating under NAICS 541810, the firm is positioned as a specialized advertising agency serving the public sector, with a narrow but high-impact focus on mission-driven communication rather than commercial branding. Their work centers on public service messaging, behavioral influence, and government compliance in media delivery, distinguishing them from general-market agencies. As a Women-Owned Small Business and Woman-Owned Business certified firm based in Arlington, Virginia, Laughlin, Marinaccio & Owens, Inc. leverages its small business status to deliver agile, responsive services within federal contracting frameworks. Their geographic proximity to federal decision-makers enhances their ability to support time-sensitive campaigns and maintain close collaboration with agency stakeholders.