NOOM, INC.

Noom, Inc. specializes in the development and publication of software applications tailored for mission-critical environments, with a demonstrated focus on delivering user-centric digital solutions for federal defense stakeholders. Their technical expertise centers on application design, software deployment, and user experience optimization within secure government ecosystems. While specific functional details of the NOOM APPLICATION are not disclosed, the award under NAICS 513210 indicates a capability in end-to-end software publishing, likely involving scalable, secure, and compliant mobile or web-based platforms designed for operational use. The company’s approach suggests proficiency in agile development cycles, application lifecycle management, and adherence to federal cybersecurity standards for software distribution. Noom, Inc. has established a direct working relationship with the Department of Defense, delivering software solutions that support operational readiness or personnel engagement. The nature of the award implies a niche role in providing mission-aligned digital tools, potentially for health, wellness, or behavioral support functions within military or veteran populations. This singular but targeted engagement reflects a strategic alignment with DoD’s digital transformation priorities, particularly in areas requiring secure, scalable, and user-adaptive software. The company’s primary industry focus is software publishing, meaning they design, develop, and distribute proprietary applications rather than custom systems integration or infrastructure services. This positions them as a specialized vendor in the federal software marketplace, serving agencies that require off-the-shelf or lightly customized digital tools with rapid deployment capabilities. Their market presence is defined by precision in application delivery rather than broad IT services. Noom, Inc. is a small business structured as a 2L entity, headquartered in Princeton, New Jersey. While no federal certifications are currently listed, their ability to secure a DoD software award demonstrates compliance with procurement requirements and operational readiness for federal contracts. Their geographic footprint is centered in the Northeast, with a focused presence in the defense and federal software procurement market.