26NUTRL1 | Outreach Initiative to Increase Participation in the School Breakfast | RFR

The Massachusetts Department of Elementary and Secondary Education is issuing a Request for Response (RFR) to engage a contractor for a project aimed at increasing participation in the National School Breakfast Program and the Summer Food Service Program. The primary goal is to design, implement, and coordinate an innovative outreach initiative that effectively promotes these programs among eligible populations. The contract, with a size range of $500,000 to $2,000,000, emphasizes the importance of developing a comprehensive outreach strategy, leveraging creative and effective communication methods to boost program enrollment. The project is covered under the World Trade Organization procurement rules, ensuring adherence to international trade standards. The procurement process involves strict compliance with Massachusetts state procurement policies, including requirements for supplier diversity, information security, and contractual standards. Bidders are expected to submit their responses by June 9, 2025, and must demonstrate their ability to meet the program’s outreach objectives while adhering to the Commonwealth’s supplier diversity commitments—specifically, a minimum 1% spend with certified diverse businesses. The response package includes completing specific forms, such as the Supplier Diversity Program Plan, and complying with detailed specifications related to information security and intellectual property rights. The Department’s point of contact for inquiries is the Admin and Finance Unit, and the solicitation details are accessible via the Commonwealth’s procurement portal. Overall, the contract aims to foster innovative outreach efforts that expand access to vital nutrition programs for students across Massachusetts.