This Solicitation opportunity from Government of Canada was posted on February 8, 2024. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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ACAN- E-commerce Canada Fair Maintenance on Rakuten Ichiba in Japan

Closed

01B68-23-0206International

Submission Closed02/08/2024, 12:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 518210

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AI Contract Overview

Agriculture and Agri-Food Canada has entered into an agreement with Rakuten Group Inc. to maintain and operate the Canada Fair e-commerce marketplace in Japan through February 28, 2025. This initiative is part of a broader effort to leverage the refreshed Canada Brand and drive consumer demand for Canadian agri-food products within a high-traffic digital environment. Rakuten is responsible for hosting the showcase page, managing the availability of Canadian food products, and expanding the network of vendors and sellers to increase brand recognition and sales. The scope of work includes the use of integrated promotional tools such as coupons, emails, and points to drive traffic during seasonal promotions. To ensure the effectiveness of the campaign, Rakuten must provide bimonthly performance reports detailing traffic statistics and sales growth. This contract ensures the continued digital presence of Canadian food products on one of Japan's largest e-commerce platforms to support the global success of Canadian agri-food businesses.

General Info

Rakuten will operate Canada Fair e-commerce marketplace in Japan until February 28, 2025.

Agency

Government of Canada → Agriculture and Agri-Food Canada

NAICS

518210 - Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

Place of Performance

*Japan, CAN

Set-Aside

NONE

Documents

No documents available

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Timeline

PhaseClosed

PostedFeb 8

Solicitation

Response DeadlineFeb 8

Deadline has passed

Submission Closed

02/08/2024, 12:00:00 PM UTC

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Organization & Contact Information

AgencyGovernment of Canada → Agriculture and Agri-Food Canada

Contacts1 person available

OfficeN/A

Organization / AgencyGovernment of Canada → Agriculture and Agri-Food Canada

Office AddressN/A

Contacts

Kyle HarringtonPoint of Contact

contact@example.gov

Full Description

Background: The Canada Brand was launched in 2006 by AAFC and has supported the success of Canadian agri-food businesses and associations in global markets by building recognition for the quality of Canadian products worldwide. The COVID-19 pandemic led to an increased consumer presence online, supporting the need for an updated Canada Brand. In 2023, AAFC launched the refreshed Canada Brand equipping industry, partners and AAFC with new graphics and tools optimized for today’s digital environment. To leverage the refreshed Canada Brand, AAFC has undertaken a 12-month targeted consumer campaign in Japan that features a Canada Fair showcase on the country’s largest e-commerce platform to drive consumer demand by showcasing Canadian products and creating purchase opportunities in a high-traffic digital space. The campaign is supported by social media collaborations, digital marketing and a consumer-facing website. The campaign concludes February 29, 2024. Rakuten was awarded the contract for the design and execution of the e-commerce Canada Fair showcase. AAFC seeks to continue operating the showcase on Rakuten in 2023-2024 and 2024-2025 with an updated scope and deliverables. Objective: For Rakuten Group Inc. to host, maintain and update, as needed, the Canada Fair e-commerce marketplace on the Rakuten platform through February 28, 2025. Scope of Work: Rakuten will provide the following: ? Host (and update, as needed) the Canada Fair showcase page comprising Canada Brand content to increase Canada Brand recognition and awareness of Canadian food in Japan; ? Maintain (and update, as needed) the availability of Canadian food on the Canada Fair showcase; ? Aid in increasing the number of Canadian food products and vendors/sellers of Canadian food products in the Canada Fair showcase; and ? Drive product purchases and recognition of a variety of Canadian food. Potential Metrics: ? Showcase Capability – Rakuten is widely available to Japanese consumers and is capable of showcasing (and updating, as needed) the curated list of Canadian food (frozen, fresh and shelf-stable). ? Integrated Promotional Tools – Including but not limited to emails, coupons and points. These must be able to effectively drive traffic to the Canada Fair showcase, particularly during scheduled seasonal promotions. ? Performance Data – Ability to provide the Project Authority with bimonthly detailed performance reports, including statistics demonstrating baseline sales, increased sales, traffic etc.