ALANG Digital Marketing

The National Guard Bureau plans to issue a sole-source, firm-fixed-price purchase order to Directional Ad-Vantage Holdings, LLC for digital advertising services targeting local audiences near Alabama Air National Guard bases and one underserved area without a local recruiter. The contract will cover five distinct advertising sites over a 52-week period to enhance community awareness and engagement. Though the procurement is intended as non-competitive, all responsible vendors may submit capability statements or quotations prior to the response deadline of May 29, 2026, for consideration in determining whether to open the solicitation to competition. The government retains full discretion to proceed without competition regardless of submissions. The solicitation, identified as PANNGB-26-P-0000035627 and classified under NAICS code 541810 for advertising services, was posted on May 14, 2026. The ordering activity is the W7MT Uspfo Activity Alang 187, operating under the Department of Defense, with performance centered in Montgomery, Alabama. Primary point of contact is Douglas Seaton, reachable via phone or email, with Jeremy Hendrick listed as secondary contact. All inquiries and submissions must be directed to the provided contact information before the deadline, and further details can be accessed through the official SAM.gov link.