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Media Performance Analytics & Reporting

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Federal

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This contract involves the collection and analysis of campaign performance metrics, focusing on key indicators such as estimated impressions, dwell time, and geographic reach. The work employs geospatial and audience measurement tools to provide detailed insights into media campaign effectiveness. It is a subcontract under a Total Small Business Set-Aside, adhering to FAR 19.5 guidelines, and falls within the NAICS code 541910, which relates to marketing research and public opinion polling services. The contracting agency is the Department of Defense, specifically the W7MT Uspfo Activity Alang 187. The place of performance is in Montgomery, with the ZIP code 36108. The contract was posted on June 10, 2026, and is designed to support the government's need for precise media performance analytics and reporting to inform decision-making and optimize campaign strategies.

General Info

Contract for DoD marketing research analyzing campaign metrics using geospatial tools in Montgomery, AL.

Agency

Department Of Defense → W7MT Uspfo Activity Alang 187

NAICS

541910 - Marketing Research and Public Opinion Polling

Place of Performance

Montgomery, AL, 36108, USA

Set-Aside

SBA

Documents

This scope was carved out of W50S6N-26-P-A019.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

ALANG Digital Marketing

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Timeline

PostedJun 10

subcontract

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Organization & Contact Information

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AgencyDepartment Of Defense → W7MT Uspfo Activity Alang 187

ContactsNo contacts available

OfficeN/A

Organization / AgencyDepartment Of Defense → W7MT Uspfo Activity Alang 187

Office AddressN/A

ContactsNo contact information available

Full Description

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Collection and analysis of campaign performance metrics such as estimated impressions, dwell time, and geographic reach using geospatial and audience measurement tools.

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