Digital Billboard Content Creation & Campaign Design

The contract involves the design and production of dynamic digital advertising content specifically for U.S. Army recruiting efforts. This includes creating motion graphics, assets for A/B testing to optimize campaign performance, and visuals that comply with the Americans with Disabilities Act (ADA), all tailored for digital out-of-home (DOOH) advertising displays. The work is set to be performed in Montgomery, with a focus on delivering engaging and accessible digital billboard content. This opportunity is a subcontract under the Department of Defense, specifically managed by the W7MT Uspfo Activity Alang 187. It is designated as a Total Small Business Set-Aside in accordance with FAR 19.5, requiring participation from eligible small businesses. The NAICS code applied is 541820, which covers advertising agencies, indicating the contract’s emphasis on creative content development and campaign design for military recruitment purposes.