This Combined Synopsis/Solicitation opportunity from Department Of Defense was posted on July 1, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
ARNG R&R Marketing
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The Arkansas Army National Guard is seeking a small business vendor to provide comprehensive marketing support services under a Firm Fixed Price contract for a twelve-month period from August 1, 2026, to July 31, 2027, with performance occurring offsite at Camp Joseph T. Robinson in North Little Rock, Arkansas. This procurement, issued as a combined synopsis/solicitation under FAR Part 13, is a total small business set-aside using simplified acquisition procedures and will be awarded based solely on price to the lowest-priced technically acceptable offeror. The contractor must deliver a suite of digital marketing and recruitment support services tailored to ARARNG’s goals, including custom landing pages with QR codes linked to individual recruiters, automated call management systems, JEEP program lead tracking, and omnichannel campaigns targeting approximately 10,000 non-prior service prospects and up to 5,000 current Guard members and IRR personnel. The work requires the use of an Automated Marketing Platform to personalize campaigns, track KPIs, and generate actionable insights while ensuring strict compliance with cybersecurity standards, including FedRAMP Moderate authorization, DoD Impact Level 4, FIPS 140-2 encryption, multi-factor authentication, role-based access controls, and adherence to DFARS 252.224-7000 and DoDD 5400.11 for the protection of personally identifiable information and controlled unclassified information. The contractor is obligated to provide a program manager and a subject matter expert in military recruiting marketing, maintain bi-weekly status meetings with the Marketing NCOIC, conduct monthly consulting sessions, deliver monthly KPI reports by the 7th of each month, and produce an annual ROI analysis within 30 days of campaign completion. Additionally, the contractor must facilitate two in-person training sessions within the first 90 days of contract award and provide ongoing online training access to up to 50 recruiting staff. All services must be delivered without exceeding a $14,000 media budget. Offers must be submitted as a PDF via email by 12:00 PM CT on July 6, 2026, and must include the RFQ number, business name and address, CAGE code, Unique Entity Identifier, and acknowledgement of all amendments, along with a completed FAR 52.212-3 representation and certification, a technical capability statement detailing experience and past performance, and proof of active SAM registration
General Info
Agency
NAICS
Place of Performance
North Little Rock, AR, 72199, USASet-Aside
Timeline
Submission Closed
Organization & Contact Information
Full Description
Question1. 1. How many meetings are you looking to have during the 1 year period?
We are looking for 1 meeting a week, as well as 2, 2 day in person meetings / trainings.
SUBJECT: Request for Quote, ARARNG R&R Marketing Services for estimated POP (period of Performance)01/AUG 2026 to 31/JUL 2027 for a 12-month base year. The Arkansas Army National Guard, located at North Little Rock, AR intends to establish a Firm Fixed Price contract for Marketing Support Services at Camp Josheph T. Robinson in North Little Rock AR. INSTRUCTIONS: Provide quote in PDF Format via email to Leonard Roberson at leonard.d.roberson.civ@army.mil and include UEI on the document for SAM Verification purposes. Proposals which do not meet the specifications will not be considered for the award. Award will be made based on price. The Offeror’s pricing will be evaluated for fair and reasonableness using FAR 13.106 3(2). Procedures from FAR 12 and 13 will be followed for the acquisition of this requirement.
2. This is a combined synopsis/solicitation for commercial service prepared in accordance with the format in Federal Acquisition Regulation (FAR) Subpart 19.14, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; quotes are being requested, and a written solicitation will not be issued. Additionally, the Government will utilize simplified procedures in accordance with FAR Part 13. The North American Industry Classification System (NAICS) code is 5411830 and the size standard is $32,500,000.00 annual sales. PCF code is R701 Support management – Advertising. This combined synopsis/solicitation is issued as a Request for Quote (RFQ) 012457009. This is a combined synopsis/solicitation for commercial services. 4. This solicitation document, incorporated provisions and clauses are those in effect through 1 May 2026. 5. Contractor Responsibility: The Contractor shall provide all labor, personnel, equipment, tools, materials, and supervision necessary to complete the required services in accordance with the statement of work / performance work statement. 6. Description of Requirement: The contractor shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary, to perform preventative maintenance and calibration Services, as defined in the attached PWS and the equipment listing. 7. Commercial Services - the selected offeror must submit a completed copy of the listed representations and certifications; FAR 52.212-3, Offeror Representations and Certifications – Commercial Products and Commercial Services (DEVIATION 2024-O0002). FAR 52.212-4 Contract Terms and Conditions – Commercial Products and Commercial Services. FAR 52.212-5 Contract Terms and Conditions Required To Implement Statutes or Executive Orders –Commercial Products and Commercial Services (DEVIATION 2024-O0002). 8. The following clauses are incorporated by reference: 52.203-13, 52.204-10, 52.219-14, 52.222-3, 52.222-19, 52.222-21, 52.222-26, 52.222-35, 52.222-36, 52.222-37, 52.222-41, 52.222-42, 52.222-50, 52.223-6, 52.223-18, 52.225-1, 52.225-13, 52.232-33, 52.232-34, 52.237-1 Site Visit, 52.237-2, 52- 424-15, 52.244-6, 52.246-4, 52-249-1, 52-249-2, 52.249-8, 52.252-3, 52.252-4, 52.252-5, 52.252-6, 52.253-1 The full text of the referenced FAR clauses may be accessed electronically at https://www.acquisition.gov/far/. 9. Addendum to FAR 52.212-1, Instructions to Offerors – Commercial Products and Commercial Services (SEP 2023) Request for Quotation (RFQ): Quote shall contain the following information: RFQ NUMBER; TIME SPECIFIED FOR RECEIPT OF OFFERS; BUSINESS NAME; BUSINESS ADDRESS; TELEPHONE NUMBER OF OFFEROR; CAGE CODE; UNIQUE ENTITY IDENTIFIER (UEI); AND ACKNOWLEDGEMENT OF ALL SOLICITATION AMENDMENTS. 10. Offeror shall complete, and include with its submission, the following: Technical Capability Statement, which adequately illustrates the proposed services, experience, and past performance (include business name, point of contact, address and telephone number). Completed 52.212-3 Offeror Representation and Certifications – Commercial Products and Commercial Services (DEVIATION Page 2 of 4 2024-O0002). 11. The provision at FAR 52.212-2, Evaluation – Commercial Products and Commercial Services (NOV 2023), and the addendum, applies to this acquisition. Addendum to FAR 52.212-2, Evaluation - Award will be made to small business(100%) based on price alone. All pricing must be completed using CLIN description and item breakout. Procedures from FAR 12 and 13 will be followed for the acquisition of this requirement. The agency will first evaluate price and then evaluate the apparent lowest-price quote for acceptability confirming the quote conforms to the requirements in the solicitation. If the lowest-price offeror is evaluated as unacceptable, the agency will then consider the acceptability of the next lowest price offer, continuing this process as necessary. This is being awarded using Simplified acquisition procedures in FAR 13 and is considered commercial IAW FAR 12. 12. Offerors must have completed the provision at FAR 52.212-3 Offeror Representations and Certifications – Commercial Products and Commercial Services (DEVIATION 2024-O0002), electronically at http://www.sam.gov within the past year to be considered for award. Vendors must be actively registered in the System for Award Management (SAM); the website is https://www.sam.gov/portal/public/SAM/ . Contact SAM at US Calls: 866-606-8220. However, a Unique Entity Identifier number must be known prior to registration. 13. Offerors shall provide quotes no later than12:00 PM CT, 6 JUL 2026 to leonard.d.roberson.civ@army.mil. If there are any questions regarding this combined synopsis/solicitation, please send an email to leonard.d.roberson.civ@army.mil.
*******see attached PWS*******
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