Australia New Zealand Public Relations And Marketing Services

The Office of the Governor – Executive of the State of Texas is seeking public relations and marketing services to promote Texas as a premier travel destination in the Australia and New Zealand markets, targeting consumers, media, and the travel trade. The contract, solicited under RFP-301-26-07406 with a response deadline of June 8, 2026, requires a comprehensive annual Plan of Action that, upon approval, becomes the Public Relations and Marketing Plan detailing all activities, schedules, target audience strategies, and deliverables. The scope includes content creation such as press releases, newsletters, and blog posts; media and travel trade outreach; social media oversight; crisis management; and strategic counsel. The contractor must also provide monthly and quarterly reporting, project management, and administrative support, including accounting and legal services, all under a fixed monthly service fee structure with allowable pre-approved reimbursements. The contract has a primary term ending August 31, 2027, with options for three additional twelve-month renewals through August 31, 2030, and a possible six-month extension for transition purposes. The estimated contract value is capped at $400,000 for the initial term, with invoices submitted monthly in U.S. dollars and required to include detailed deliverables, contract number, TIN, and OOG contact information. Proposals must comply with mandatory submission requirements including one signed original and three hard copies, plus a searchable PDF on USB, and must include all required exhibits: Execution of Response with certification, Respondent Information Form, Conflict of Interest Disclosure, HUB Subcontracting Plan, Certification of Compliance, and Cost Proposal Fee Schedule. Past performance is a pass/fail gate, and evaluation will be weighted across Plan of Action quality (30%), monthly service fees (25%), experience in tourism marketing (20%), proposal responsiveness (20%), and financial capacity (5%), with oral presentations further evaluated for strategy (40%), creativity (40%), and delivery (20%). Contractors must be financially responsible, maintain GAAP/IAS-compliant accounting systems, hold commercial general liability and workers’ compensation insurance, comply with Texas and federal laws including the Americans with Disabilities Act and prohibitions on human trafficking and foreign corrupt practices, and ensure protection of personal information under Texas law. All submissions are subject to the Texas Public Information Act, and contractors must disclose any actual or potential conflicts of interest throughout the contract term. The contractor must also qualify as a