BB26-4, Live On Campaign

The contract for the Live On Utah Suicide Prevention Media Campaign is a five-year statewide initiative issued by the Utah Division of Purchasing and managed by the Department of Health and Human Services. The primary goal is to develop, implement, and evaluate a comprehensive multimedia outreach campaign aimed at increasing awareness and prevention of suicide, with the vendor required to guarantee pricing for the first year. The procurement process is designed to award a single contract to the most responsible and responsive vendor based on a weighted evaluation of technical merit and cost, emphasizing a best value approach rather than lowest price alone. The solicitation emphasizes strict adherence to accessibility standards, Utah Design System guidelines, and legal compliance, with detailed evaluation criteria including mandatory minimum requirements, technical scoring, and cost analysis, all documented in an evaluation score sheet. Contractual obligations include detailed provisions for scope changes, compliance with federal and state laws, conflict of interest disclosures, and confidentiality requirements. The contract incorporates standard provisions from Utah’s General Provisions and IT Terms and Conditions, with no specific FAR or DFARS clauses explicitly referenced. Deliverables involve the creation of campaign materials, media assets, and a compliant campaign website, with performance to be inspected and accepted at the destination, and the contractor liable for timely delivery and quality standards. Payment procedures are state-managed via EFT, with invoices due within 20 days of service or delivery, and final billing deadlines specified. The contract also emphasizes security measures, background checks, and certifications related to employment verification and anti-boycott laws. Supporting documents include general provisions, IT policies, budget attachments, and confidentiality claim forms, but no specific line-item cost breakdowns or detailed packaging and marking requirements are present in the available materials. Overall, the contract establishes a comprehensive framework for a multi-year public health campaign, governed by federal and state regulations, with clear performance, compliance, and evaluation standards to ensure effective implementation.