This Justification (J&A) opportunity from Florida was posted on October 1, 2024. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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Beta Ii Marketing

Awarded

SS-10253State & Local

Submission Closed10/04/2024

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541613

New

International

Midland Tourism Brand Strategy

Solicitation # RFP #TOU 2026-057

The Town of Midland is soliciting proposals under RFP #TOU 2026-057 for the development of a Tourism Destination Brand Strategy. This initiative stems from the Five-Year Tourism Strategy adopted in April 2026 and aims to establish a distinct and authentic identity for the community. The resulting strategy will serve as the essential framework for future marketing efforts, including a new tourism website, destination campaigns, visitor communications, and updated wayfinding and information signage across the municipality. The primary goal of the project is to enhance Midland's positioning as a visitor destination to drive long-term tourism growth and economic development. Qualified consultants must submit their responses by the deadline of November 26, 2026. This project is designed to effectively communicate the unique character of the town to a broader audience and create a cohesive brand image for the region.

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DEADLINE

Stakeholder Engagement and Employer Outreach SpecialistThe Stakeholder Engagement and Employer Outreach Specialist subcontract supports the County of San Mateo Childcare and Workforce Entry initiatives under the County Executive's Office. The selected provider will be responsible for conducting stakeholder interviews and employer engagement on behalf of prime contractors. Key deliverables include the creation of employer engagement plans, messaging frameworks, and detailed prospect lists, as well as the facilitation of review sessions with county leadership and the delivery of stakeholder input summaries. This opportunity is categorized under NAICS code 541613 and requires the contractor to maintain professional liability insurance. Interested parties must adhere to the procurement timeline, with a response deadline set for November 13, 2026. The project focuses on bridging the gap between workforce entry initiatives and potential employers through strategic outreach and professional communication frameworks.

County Executive's Office

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Brand Strategy and Qualitative Research ConsultantThis subcontract opportunity is for a Brand Strategy and Qualitative Research Consultant to support prime contractors on brand identity projects for Brazosport College. The selected consultant will be responsible for conducting foundational research to establish the college's brand purpose, promise, and positioning statements. Key technical tasks include developing survey instruments, collecting anonymized datasets, performing cross-tabulations, and utilizing data analysis tools to create comparative matrices. The final deliverables for this engagement consist of a comprehensive research findings report and a brand foundation document containing strategic recommendations. Interested parties should note that the response deadline is December 9, 2026, and the project falls under NAICS code 541613.

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Solicitation 49495, issued by South Jersey Ports (SJPC), seeks a Marketing Consultant to provide professional services focused on promoting regional economic development. The selected consultant will be responsible for a wide array of strategic communication tasks, including the execution and annual update of a comprehensive marketing and communications plan, managing public relations and crisis management, and coordinating community outreach. Key deliverables include the production of the SJPC annual report within two months of financial audit acceptance, the creation of promotional materials such as newsletters and press releases, and the management of digital content across the organization's website and social media platforms, including Facebook, Twitter, YouTube, and Constant Contact. The contract is for an initial one-year term, with an option for SJPC to extend the appointment for an additional year under the same rates and terms. Performance will take place in New Jersey. Bidders must comply with New Jersey state regulations, specifically regarding the disclosure of political contributions to the New Jersey Election Law Enforcement Commission (ELEC) for contracts exceeding 50,000 dollars. Additionally, respondents must warrant that no third-party agents were employed to secure the contract for a commission or contingent fee.

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Digital Experience Optimisation (DXO) and AnalyticsThis subcontract involves providing digital experience optimization and analytics services for prime contractors working on projects for British Business Bank Plc. The scope of work focuses on implementing DXO tools, establishing analytics tracking, and executing optimization activities designed to enhance the overall user experience. Key deliverables include the provision of configured DXO and analytics dashboards along with the delivery of ongoing optimization reports. To qualify for this engagement, providers must meet strict security standards, requiring certification in ISO 27001, SOC 2 Type 2, or Cyber Essentials Plus. The contract is categorized under NAICS code 541613 and is specifically tailored to support the digital infrastructure and user engagement goals of the British Business Bank Plc.

British Business Bank Plc

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Nonprofit Marketing and Communications ConsultantThis subcontract for a Nonprofit Marketing and Communications Consultant focuses on providing specialized training for prime contractors working on projects for the New York State Office of Addiction Services and Supports. The scope of work involves delivering instruction on external growth and branding, with a specific emphasis on storytelling, social media strategies, and the development of comprehensive fundraising plans. Additionally, the consultant is responsible for providing guidance on volunteer management tailored to grassroots and addictions-adjacent community outreach. Key deliverables for this engagement include the creation and delivery of training modules and the production of draft marketing plans to support the agency's objectives.

NYS Office of Addiction Services and Supports

POSTED

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Tourism Market Research and Branding ConsultantThis subcontract opportunity is for a Tourism Market Research and Branding Consultant to support prime contractors on projects for the Suffolk County Department of Economic Development and Planning. The selected consultant will be responsible for performing comprehensive market research and strategic analysis, which includes conducting audience segmentation and identifying under-leveraged tourism assets. Utilizing specialized market research databases and data analysis software, the consultant must adhere to professional consulting standards to produce a formal Market Research Report and a comprehensive Strategic Plan. The solicitation was posted on November 5, 2026, with a response deadline of December 4, 2026. Falling under NAICS code 541613, this engagement focuses on providing high-level strategic guidance to enhance the tourism profile of Suffolk County, New York. Interested parties can find further details through the official Bonfire Hub procurement portal.

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Social Media Strategy and Hyperlocal MarketingThis subcontract for Social Media Strategy and Hyperlocal Marketing focuses on managing the social media presence and executing targeted campaigns for prime contractors working on Suffolk County tourism projects. The scope of work involves developing engagement plans tailored to emerging and hyperlocal audiences, with a specific emphasis on collaborating with local seafood industries, wineries, and farms. To ensure effectiveness, the contractor will utilize social listening and management tools to track trends and audience behavior. Key deliverables include the creation of detailed content calendars and the provision of comprehensive engagement metrics reports to measure campaign success. Interested parties should note that the response deadline is December 4, 2026, and the project falls under NAICS code 541613.

POSTED

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Landlord Engagement and Outreach ServicesThe Landlord Engagement and Outreach Services subcontract involves performing outreach and engagement activities for prime contractors on Luton Council housing projects. The selected provider will be responsible for managing communications with landlords, executing engagement campaigns, and offering guidance on application processes. These tasks require the use of CRM software and communication platforms to handle inquiries, as well as a professional working knowledge of the Housing Act 2004. Key deliverables for this contract include the submission of detailed engagement reports and communication logs, with the ultimate goal of increasing application submission rates. Interested parties must submit their responses by December 4, 2026, for this project managed under the agency of Luton Council.

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Marketing Analytics & Performance ReportingThis subcontract for Marketing Analytics and Performance Reporting with Awdurdod Parc Cenedlaethol Eryri focuses on the creation of a comprehensive measurement framework to evaluate the success of campaigns. The selected prime contractor will be responsible for developing a reporting system that utilizes analytics software and KPI dashboards to track key performance indicators, ensuring the delivery of a functional framework and regular performance reports. In addition to the technical requirements, the contract mandates that the provider maintains an organizational carbon reduction plan. Interested parties must submit their responses by November 30, 2026, in accordance with the solicitation posted on November 5, 2026.

Awdurdod Parc Cenedlaethol Eryri

POSTED

DEADLINE

HR Communications and Stakeholder Engagement SpecialistThis subcontract opportunity is for an HR Communications and Stakeholder Engagement Specialist to support prime contractors on projects for the Office of Rail and Road. The selected provider will be responsible for developing comprehensive communication strategies, creating stakeholder engagement packs, drafting FAQs, and producing various consultation materials and presentation decks. A deep understanding of UK public sector and Civil Service communication standards is required to ensure all deliverables meet official guidelines. The scope of work culminates in the delivery of a complete communication pack and the provision of ongoing implementation support to ensure the successful rollout of the strategy. Interested parties must submit their responses by December 3, 2026, in accordance with the solicitation posted on November 5, 2026.

Office of Rail and Road

POSTED

DEADLINE

Empirical Testing & User Research (Pensions)The Empirical Testing and User Research (Pensions) subcontract involves performing quantitative and qualitative testing of communication prototypes for prime contractors working on Financial Reporting Council projects. The selected provider will design and execute empirical tests specifically targeting segmented DC savers, with a strong emphasis on inclusive research methods to engage digitally excluded groups and individuals with low literacy or numeracy levels. The project requires specialized expertise in behavioral experiment design and the measurement of comprehension. The primary deliverable is a comprehensive empirical testing report detailing both quantitative and qualitative findings. This opportunity was posted on November 5, 2026, with a response deadline of December 7, 2026.

The Financial Reporting Council Limited

POSTED

3 days ago

DEADLINE

in 29 days

AI Contract Overview

The Florida Department of Agriculture and Consumer Services (FDACS) has publicly announced its decision to award a contract to Beta II Marketing through a single source procurement process, as permitted under Florida Statutes 287.057. This posting is not an invitation for other service or commodity proposals but serves as a formal notification of the agency’s selected vendor. The contract, valued between $100,000 and $125,000, pertains to marketing services and is part of the agency’s efforts to engage specialized support within the state of Florida. The solicitation was posted on October 1, 2024, with a response deadline of October 4, 2024. The primary point of contact for this procurement is Nita Jackson, a Government Analyst II at FDACS, reachable via email at [email hidden] or by phone at [phone hidden]. Additional details about the contract and procurement process can be accessed through the Florida Vendor Marketplace website.

General Info

Agency

Florida Department of Agriculture and Consumer Services (FDACS)

NAICS

541613 - Marketing Consulting Services

Place of Performance

FL, USA

Set-Aside

NONE

Documents

justification-and-authorization

Low

AI Contract Breakdown

Uniform Contract Format

Timeline

PhaseAwarded

PostedOct 1

Solicitation

AwardedNov 8

Contract was awarded

Submission Closed

10/04/2024

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Organization & Contact Information

AgencyFlorida Department of Agriculture and Consumer Services (FDACS)

Contacts1 person available

OfficeN/A

Organization / AgencyFlorida Department of Agriculture and Consumer Services (FDACS)

Office AddressN/A

Contacts

Government Analyst II Nita Jackson

contact@example.gov

+1 (555) 000-0000

Full Description

THIS IS NOT A SOLICITATION FOR SERVICES OR COMMODITIES. PURSUANT TO 287.057 F.S., THIS IS A PUBLIC NOTICE POSTING OF AN AGENCY DECISION FOR A SINGLE SOURCE PROCUREMENT. IT IS THE FLORIDA DEPARTMENT AGRICULTURE AND CONSUMER SERVICES INTENDED DECISION TO AWARD TO BETA II MARKETING.

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