This Solicitation opportunity from North Carolina was posted on August 30, 2024. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
Brand Strategy and Management Services RFP for Higher Education Institution
Contract Overview
Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.
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East Carolina University has issued a Request for Proposals to select a qualified agency to develop and manage a comprehensive brand strategy aimed at elevating the university’s identity both within North Carolina and nationally. The scope of work includes creating strategic branding initiatives, implementing these strategies, and providing training to ECU staff to ensure consistent messaging across multiple content platforms. The goal is to craft a cohesive and compelling brand message that resonates with diverse constituencies, leveraging multi-platform tactics to strengthen ECU’s market positioning. Proposals are expected from agencies with at least five years of successful experience in higher education branding and management, with a preference for those familiar with North Carolina’s higher education landscape, particularly UNC system institutions. The contract, valued between $500,000 and $2,000,000, will be awarded through a formal solicitation process, with submissions due by September 19, 2024. The project aims to enhance ECU’s brand presence and recognition, supported by strategic planning, operationalization, and staff training to ensure sustained brand consistency and impact.
General Info
Agency
Place of Performance
NC, USASet-Aside
Timeline
Submission Closed
Organization & Contact Information
Full Description
Earlier notices in this NAICS code
Posted before this notice, open and closed
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