This Solicitation opportunity from Government of Canada was posted on January 14, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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Brand Strategy Initiative

Closed

Q-2025-037-PFInternational

Submission Closed01/26/2026, 05:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541613

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National Institutes Of Health Olao

POSTED

6 days ago

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in 1 day

AI Contract Overview

Queen’s University is seeking a qualified partner to lead a strategic branding initiative aimed at developing a comprehensive, research-based brand strategy that clearly defines the university’s purpose, positioning, and core strengths. The project involves conducting in-depth market research and audience analysis to inform the creation of a brand framework and platform that will shape the university’s narrative, messaging, and creative expression across various communications. This initiative is a significant institutional investment intended to produce an evidence-based strategy aligned with Queen’s priorities and audience expectations, presenting a brand that balances prestige with inclusivity and contemporary relevance. The brand strategy initiative is managed by Queen’s University Relations in collaboration with key campus partners and will serve as the foundation for future marketing and communications efforts, including a major upcoming fundraising campaign. The work will encompass research, strategy development, creative expression, and internal alignment to ensure cohesive communication of the university’s mission and strengths. Interested proponents are encouraged to thoroughly review the Request for Proposal documents to understand the detailed scope, budget, timelines, and submission requirements. The solicitation, titled "Brand Strategy Initiative" under number Q-2025-037-PF, was posted on January 14, 2026, with a response deadline of January 26, 2026. Patrick Fisher is the designated contracting authority for this opportunity.

General Info

Queen’s University seeks partner for research-based branding strategy, market analysis, and communications alignment.

Agency

Government of Canada → Queen's University

NAICS

541613 - Marketing Consulting ServicesView NAICS

Place of Performance

CAN

Set-Aside

NONE

Documents

(0)

No documents available

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Timeline

PhaseClosed

PostedJan 14

Solicitation

Response DeadlineJan 26

Deadline has passed

Submission Closed

01/26/2026, 05:00:00 PM UTC

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Organization & Contact Information

AgencyGovernment of Canada → Queen's University

Contacts1 person available

OfficeN/A

Organization / Agency

Government of Canada → Queen's University

Office AddressN/A

Contacts

Patrick FisherContracting Authority

contact@example.gov

+1 (555) 000-0000

Full Description

Proponents are strongly encouraged to review the Request for Proposal (RFP) documents in their entirety to ensure they have a complete understanding of Queen’s requirements, important RFP dates, and the submission process.The RFP document includes details of the scope of work, allocated budget and project timelines.Queen’s University is seeking an experienced partner to lead a comprehensive, research-driven project that will establish a brand strategy and supporting components for the university. The recommended brand strategy will need to draw on robust market research and audience insights to clarify Queen’s purpose, positioning, and core strengths. The brand strategy will lead to a brand framework and platform that will guide narrative, messaging, and creative expression across the university.This initiative represents a pivotal institutional investment. The development of a clear and validated strategy will ensure that the approach is grounded in evidence, aligned with institutional priorities, and responsive to the expectations of our audiences. It will align how the university communicates its purpose, strengths, and aspirations in a way that is both prestigious and personal; a brand that reflects excellence while feeling earned, inclusive, and relevant to the world today.Led by Queen’s University Relations, in partnership with key campus partners, the project will create the foundation for marketing and communications initiatives. The work will include research; the development of a brand strategy, brand framework, platform, and creative expression; and internal alignment efforts. This initiative will also support a future major fundraising campaign.