Brand Style Guide Development and Documentation

The City of Augusta is seeking a subcontractor to develop a comprehensive brand style guide that establishes standardized protocols for logo application, color palettes, typography, tone of voice, and cross-platform brand deployment to ensure consistent visual and communicative governance across all public-facing materials. This effort is designed to unify the city’s external identity and enforce brand integrity through clear, actionable documentation that accommodates digital, print, and environmental contexts. The project will deliver a documented framework that operationalizes brand consistency, enabling departments and partners to apply the brand accurately and cohesively without relying on ad hoc interpretations. The contract falls under NAICS code 541810, indicating a focus on advertising and related services, and is classified as a subcontract with no set-aside designation. The work is to be performed in Augusta, Maine, with no specific office address or point of contact provided in the posting. The solicitation was published on July 15, 2026, and interested parties are directed to the City’s Finance and Administration purchasing webpage for further details and submission guidelines. The goal is to create a living document that serves both current and future communications needs, reinforcing public trust through a polished, unified brand presence.