Broadcast Public Service Announcements (PSAs) Production and Placement

The contract seeks a Women-Owned Small Business to produce and place non-commercial public service announcements across radio and television stations in Connecticut, covering all aspects of content creation and media distribution. This includes developing compelling scripts, producing high-quality audio and video components, securing voiceover talent, purchasing airtime, and coordinating placement with broadcasters to ensure maximum reach and impact. The work must adhere to a strict 4:1 cost ratio, meaning for every dollar spent on production and placement, four dollars' worth of media value must be secured, ensuring efficient use of resources and broad community visibility. All deliverables must be completed in alignment with federal guidelines for public service messaging, with full accountability for media buy accuracy and broadcast compliance. The solicitation is open solely to WOSB-certified firms, with a response deadline of August 12, 2026, and is classified under NAICS code 515120 for radio and television broadcasting. The award will be managed by the Department of Defense through its W7MZ Uspfo Activity Ct Arng office, with performance required entirely within Connecticut, though no specific locations are designated for delivery. Success depends on demonstrable experience in nonprofit media campaigns, robust industry connections in Connecticut media markets, and proven ability to meet stringent cost-efficiency benchmarks.