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NAICS Code· 515120

NAICS 515120: Television Broadcasting

NAICS 515120 - Television Broadcasting covers the operation of television broadcast stations, including the transmission of audio and video content via terrestrial, satellite, or cable systems. This industry encompasses the production and dissemination of programming designed for public consumption, ranging from news and educational content to public service announcements.

Industry Spending Overview

Federal obligations, top contractors and agencies, and related industry codes for NAICS 515120.

AI Industry Description

NAICS 515120 - Television Broadcasting covers the operation of television broadcast stations, including the transmission of audio and video content via terrestrial, satellite, or cable systems. This industry encompasses the production and dissemination of programming designed for public consumption,...

NAICS 515120 - Television Broadcasting covers the operation of television broadcast stations, including the transmission of audio and video content via terrestrial, satellite, or cable systems. This industry encompasses the production and dissemination of programming designed for public consumption, ranging from news and educational content to public service announcements. In the government contracting landscape, this sector is typically utilized for public awareness campaigns, community outreach, and the broadcasting of official government communications to the general public. Red Carrot Inc is a primary contractor operating within this sector, representing the type of specialized media and communications firms that execute high-visibility broadcasting projects for federal clients. The Department of Housing and Urban Development is a key agency awarding contracts in this space, typically driving demand for public information initiatives and community-focused broadcasting efforts.

Competition

How many companies historically bid on federal awards in NAICS 515120, from bidder counts reported on USAspending.

Usually Single-Bid

Half or more of reported awards drew exactly one bidder, usually a sign of incumbent-held work rather than an open field. · 7,647 reported awards

Median Bidders

1

Per reported award, all-time

Single-Bid Awards

89%

Share of reported awards with one bidder

10+ Bidder Awards

1%

Share of reported awards with 10+ bidders

Reported Awards

7,647

83% of 9,261 total awards

Bidder Count Distribution by Fiscal Year

Share of reported awards in each bidder-count bracket per federal fiscal year.

How this code compares up the NAICS hierarchy. Parent cohorts pool every code under their prefix, so they are the steadier baseline when a 6-digit sample is thin.

Industry FamilyCompetitionMedian BiddersSingle-BidBidder MixReported Awards
515120This Code
Television Broadcasting
Usually Single-Bid189%
7,64783% of 9,261
51512NAICS Industry
Usually Single-Bid189%
7,64783% of 9,261
5151Industry Group
Radio and Television Broadcasting Stations
Usually Single-Bid188%
11,62385% of 13,724
515Subsector
Usually Single-Bid187%
23,04989% of 25,861
51Sector
Information
Usually Single-Bid162%
750,71688% of 854,307

Bidder counts reported on past federal awards in this NAICS (USAspending). An open opportunity has no bidders yet, so this is the historical norm for similar work, not a fact about this solicitation. Not all awards report bidder counts, and fewer bidders often means incumbent-held work rather than an easier win. Federal reporting of bidder counts fell from ~96% of awards (FY2016) to ~30% (FY2018 onward); the chart shows shares of reported awards, and washed-out stretches mark years with fewer than 30 of them.

Related NAICS Codes

Industries similar to Television Broadcasting, by shared sector, subsector, and industry group.

Explore contracts across multiple NAICS codes Browse all NAICS Codes

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NAICS 515120 FAQ

Frequently Asked Questions

NAICS code 515120 stands for Television Broadcasting. It is a North American Industry Classification System code used by the federal government to classify business activity for procurement and contracting purposes.

Recently Posted in Television Broadcasting

NAICS: 515120
Closed
SLED
Online On-Demand Streaming Service Provider – Tier 2 (300 Films/Month)Louisiana Tech University is seeking a provider to deliver a mid-tier online on-demand streaming service offering up to 300 films per month, aligned with the technical and delivery standards required for use across its residential network. The service must ensure seamless access, reliable streaming performance, and compliance with institutional infrastructure specifications, including bandwidth management, content availability, and user authentication protocols. This subcontract opportunity is open to qualified vendors who can meet the outlined content volume and technical benchmarks without requiring additional support or customization from the university’s IT team. The solicitation, posted on July 24, 2026, with a response deadline of August 14, 2026, at 4:00 p.m., falls under NAICS code 515120 for motion picture and video distribution. The contract is intended to support student and residential life initiatives by providing curated, legal, and accessible entertainment content. While details on set-aside status, point of contact, or specific performance locations are not provided, bidders must address all functional requirements tied to network integration, scalability, and continuous uptime. Proposals should demonstrate prior experience in delivering similar institutional streaming services and ensure adherence to Louisiana Tech University’s operational and compliance frameworks.
Louisiana Tech University

POSTED

3 months ago

CLOSED

about 2 months ago
View Details
NAICS: 515120
Closed
SLED
Live Sports Broadcast ProductionThe University of Houston is seeking a subcontractor to provide end-to-end live production services for college athletic events, covering all technical aspects including camera operation, directing, switching, on-screen graphics, replay systems, and audio mixing, with the final output delivered via webcast or broadcast platforms. This contract requires full operational capability to support live, real-time broadcasting of sporting events, ensuring professional-quality production that meets broadcast standards and aligns with the university’s athletic program needs. The work will be performed across various campus and off-site venues where University of Houston athletic events are held, and the contractor must be prepared to respond to schedule changes, travel as needed, and maintain equipment readiness for all scheduled events. The solicitation is posted under the NAICS code 515120, which pertains to television broadcasting, and is structured as a subcontract opportunity through the Texas SmartBuy platform. Interested vendors must submit their responses by 11:00 PM CT on August 13, 2026, with proposals evaluated based on technical expertise, past performance in live sports production, equipment reliability, and ability to execute under dynamic event conditions. While no specific geographic limitations are outlined, performance is expected to primarily serve the University of Houston’s athletic facilities and associated venues in Texas. The opportunity does not specify a set-aside designation, open to qualified businesses regardless of size or status, and all inquiries must be submitted through the provided Texas SmartBuy portal link.
University of Houston

POSTED

3 months ago

CLOSED

about 2 months ago
View Details
NAICS: 515120
Closed
Federal
Broadcast Public Service Announcements (PSAs) Production and PlacementThe contract seeks a Women-Owned Small Business to produce and place non-commercial public service announcements across radio and television stations in Connecticut, covering all aspects of content creation and media distribution. This includes developing compelling scripts, producing high-quality audio and video components, securing voiceover talent, purchasing airtime, and coordinating placement with broadcasters to ensure maximum reach and impact. The work must adhere to a strict 4:1 cost ratio, meaning for every dollar spent on production and placement, four dollars' worth of media value must be secured, ensuring efficient use of resources and broad community visibility. All deliverables must be completed in alignment with federal guidelines for public service messaging, with full accountability for media buy accuracy and broadcast compliance. The solicitation is open solely to WOSB-certified firms, with a response deadline of August 12, 2026, and is classified under NAICS code 515120 for radio and television broadcasting. The award will be managed by the Department of Defense through its W7MZ Uspfo Activity Ct Arng office, with performance required entirely within Connecticut, though no specific locations are designated for delivery. Success depends on demonstrable experience in nonprofit media campaigns, robust industry connections in Connecticut media markets, and proven ability to meet stringent cost-efficiency benchmarks.
W7MZ Uspfo Activity Ct Arng

POSTED

3 months ago

CLOSED

about 2 months ago
View Details

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