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Television Broadcast Airtime

Active

State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract focuses on providing television broadcast airtime for 15-second and 30-second commercials supporting the Illinois Secretary of State organ donor program. The scope of work includes scheduling and airing produced spots in both English and Spanish across various statewide markets, with specific coverage for the Metro East and St. Louis areas. The service provider is responsible for delivering verified airing reports and broadcasted spots, along with detailed analytics including reach and frequency data, viewer demographics, and station rankings. The contract is associated with NAICS code 515120 and is centered in Springfield, Illinois.

General Info

TV broadcast airtime for Illinois Secretary of State organ donor program commercials.

Agency

Illinois → Organ DonorView Agency

NAICS

515120 - Television BroadcastingView NAICS

Place of Performance

Springfield, IL, 62756, USA

Set-Aside

NONE

Documents

This scope was carved out of 26-350SOS-SOS35-B-51159.

The full solicitation package (3 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

26-350SOS-SOS35-B-51159 | 2026 Organ Donor Program Media Buy

AI Contract Breakdown

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Timeline

PostedFeb 18

subcontract

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Organization & Contact Information

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AgencyIllinois → Organ Donor

ContactsNo contacts available

OfficeN/A

Organization / Agency

Illinois → Organ Donor

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Office AddressN/A

ContactsNo contact information available

Full Description

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Provides broadcast airtime for 15-second and 30-second television commercials for prime contractors on Illinois Secretary of State organ donor program projects. Schedules and airs produced TV spots in English and Spanish across statewide markets, including Metro East and St. Louis. Provides reach and frequency data, viewer data, and station rankings. Delivers broadcasted TV spots and verified airing reports.

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Media Planning & AnalyticsThis subcontract for Media Planning and Analytics supports the Illinois Secretary of State organ donor program by providing data analysis and scheduling for statewide campaigns. The contractor is responsible for developing media schedules, calculating reach and frequency data, and analyzing viewer and listener data alongside station rankings. Leveraging expertise in Illinois media markets, the contractor identifies promotional opportunities and free media to optimize campaign visibility. The scope of work culminates in the delivery of a comprehensive advertising campaign plan and detailed performance reports. Based in Springfield, Illinois, this project falls under NAICS code 541613 and involves collaborating with prime contractors to ensure the effective execution of public health awareness initiatives.

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Digital & Social Media Ad PlacementThis subcontract for the Illinois Secretary of State organ donor program focuses on the delivery of digital and social media ad placements. The scope of work involves managing the placement of provided artwork across streaming services, digital search, and social media platforms, specifically utilizing Meta, X, and Google Search. To ensure broad reach, the contractor is responsible for executing targeted campaigns in both English and Spanish and providing live ad placements along with detailed performance analytics reports. The project is based in Springfield, Illinois, and falls under NAICS code 519130. It is designed to support prime contractors in promoting organ donation through strategic digital outreach and data-driven campaign management.

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Radio Broadcast AirtimeThis subcontract focuses on providing broadcast airtime for 30-second radio spots to support the Illinois Secretary of State organ donor program. The selected provider is responsible for scheduling and airing produced advertisements in both English and Spanish to reach a statewide audience. Key deliverables include the delivery of broadcasted spots and verified airing reports. Additionally, the contractor must provide comprehensive data regarding reach, frequency, listener demographics, and station rankings. The performance of these services is centered in Springfield, Illinois.

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26-350SOS-SOS35-B-51159 | 2026 Organ Donor Program Media Buy

Solicitation # 26-350SOS-SOS35-B-51159

The Illinois Secretary of State is soliciting bids for the 2026 Organ Donor Program Media Buy to promote the state's organ and tissue donor registry. The project involves a comprehensive media campaign running from April 1, 2026, to June 30, 2026, utilizing television, radio, streaming, digital placements such as Google Search, and social media advertising on Facebook, Instagram, and X. These advertisements must be produced in both English and Spanish and provide statewide coverage, including specific focus on the Metro East and St. Louis areas. The awarded vendor will use digital artwork provided by the Secretary of State and must deliver a detailed ad campaign plan encompassing media schedules, cost breakdowns, reach and frequency data, and strategies for securing free media opportunities. The contract is valued at an estimated budget of 1,119,000 dollars. The initial term runs from execution through February 28, 2027, with the State reserving the right to renew for up to two additional years. Award selection is based on the lowest responsive and responsible bid. Vendors must submit all proposals electronically via BidBuy and provide required certifications, including Illinois Procurement Gateway registration and various socioeconomic participation plans. Key requirements include maintaining general commercial liability insurance of 1,000,000 dollars per occurrence and auto liability of 1,000,000 dollars per occurrence. Invoicing is generally completed at the end of the contract unless otherwise tied to specific milestones.

Media Buying Agencies

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