26-350SOS-SOS35-B-51159 | 2026 Organ Donor Program Media Buy

The Illinois Secretary of State is soliciting bids for the 2026 Organ Donor Program Media Buy to promote the state's organ and tissue donor registry. The project involves a comprehensive media campaign running from April 1, 2026, to June 30, 2026, utilizing television, radio, streaming, digital placements such as Google Search, and social media advertising on Facebook, Instagram, and X. These advertisements must be produced in both English and Spanish and provide statewide coverage, including specific focus on the Metro East and St. Louis areas. The awarded vendor will use digital artwork provided by the Secretary of State and must deliver a detailed ad campaign plan encompassing media schedules, cost breakdowns, reach and frequency data, and strategies for securing free media opportunities. The contract is valued at an estimated budget of 1,119,000 dollars. The initial term runs from execution through February 28, 2027, with the State reserving the right to renew for up to two additional years. Award selection is based on the lowest responsive and responsible bid. Vendors must submit all proposals electronically via BidBuy and provide required certifications, including Illinois Procurement Gateway registration and various socioeconomic participation plans. Key requirements include maintaining general commercial liability insurance of 1,000,000 dollars per occurrence and auto liability of 1,000,000 dollars per occurrence. Invoicing is generally completed at the end of the contract unless otherwise tied to specific milestones.