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Media Planning & Analytics

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State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract for Media Planning and Analytics supports the Illinois Secretary of State organ donor program by providing data analysis and scheduling for statewide campaigns. The contractor is responsible for developing media schedules, calculating reach and frequency data, and analyzing viewer and listener data alongside station rankings. Leveraging expertise in Illinois media markets, the contractor identifies promotional opportunities and free media to optimize campaign visibility. The scope of work culminates in the delivery of a comprehensive advertising campaign plan and detailed performance reports. Based in Springfield, Illinois, this project falls under NAICS code 541613 and involves collaborating with prime contractors to ensure the effective execution of public health awareness initiatives.

General Info

Media planning and analytics subcontract for Illinois Secretary of State organ donor campaigns.

Agency

Illinois → Organ Donor

NAICS

541613 - Marketing Consulting Services

Place of Performance

Springfield, IL, 62756, USA

Set-Aside

NONE

Documents

This scope was carved out of 26-350SOS-SOS35-B-51159.

The full solicitation package (3 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

26-350SOS-SOS35-B-51159 | 2026 Organ Donor Program Media Buy

AI Contract Breakdown

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Timeline

PostedFeb 18

subcontract

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Organization & Contact Information

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AgencyIllinois → Organ Donor

ContactsNo contacts available

OfficeN/A

Organization / AgencyIllinois → Organ Donor

Office AddressN/A

ContactsNo contact information available

Full Description

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Performs data analysis and scheduling for statewide campaigns for prime contractors on Illinois Secretary of State organ donor program projects. Develops media schedules, calculates reach and frequency data, and analyzes listener/viewer data and station rankings. Identifies free media and promotional opportunities using Illinois media market expertise. Delivers a comprehensive ad campaign plan and performance reports.

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