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Media Planning & Analytics

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Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract for Media Planning and Analytics supports the Illinois Secretary of State organ donor program by providing data analysis and scheduling for statewide campaigns. The contractor is responsible for developing media schedules, calculating reach and frequency data, and analyzing viewer and listener data alongside station rankings. Leveraging expertise in Illinois media markets, the contractor identifies promotional opportunities and free media to optimize campaign visibility. The scope of work culminates in the delivery of a comprehensive advertising campaign plan and detailed performance reports. Based in Springfield, Illinois, this project falls under NAICS code 541613 and involves collaborating with prime contractors to ensure the effective execution of public health awareness initiatives.

General Info

Media planning and analytics subcontract for Illinois Secretary of State organ donor campaigns.

Agency

Illinois → Organ DonorView Agency

NAICS

541613 - Marketing Consulting ServicesView NAICS

Place of Performance

Springfield, IL, 62756, USA

Set-Aside

NONE

Documents

This scope was carved out of 26-350SOS-SOS35-B-51159.

The full solicitation package (3 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

26-350SOS-SOS35-B-51159 | 2026 Organ Donor Program Media Buy

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Timeline

PostedFeb 18

subcontract

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Organization & Contact Information

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AgencyIllinois → Organ Donor

ContactsNo contacts available

OfficeN/A

Organization / Agency

Illinois → Organ Donor

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Office AddressN/A

ContactsNo contact information available

Full Description

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Performs data analysis and scheduling for statewide campaigns for prime contractors on Illinois Secretary of State organ donor program projects. Develops media schedules, calculates reach and frequency data, and analyzes listener/viewer data and station rankings. Identifies free media and promotional opportunities using Illinois media market expertise. Delivers a comprehensive ad campaign plan and performance reports.

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Solicitation # 26-350SOS-SOS35-B-51159

The Illinois Secretary of State is soliciting bids for the 2026 Organ Donor Program Media Buy to promote the state's organ and tissue donor registry. The project involves a comprehensive media campaign running from April 1, 2026, to June 30, 2026, utilizing television, radio, streaming, digital placements such as Google Search, and social media advertising on Facebook, Instagram, and X. These advertisements must be produced in both English and Spanish and provide statewide coverage, including specific focus on the Metro East and St. Louis areas. The awarded vendor will use digital artwork provided by the Secretary of State and must deliver a detailed ad campaign plan encompassing media schedules, cost breakdowns, reach and frequency data, and strategies for securing free media opportunities. The contract is valued at an estimated budget of 1,119,000 dollars. The initial term runs from execution through February 28, 2027, with the State reserving the right to renew for up to two additional years. Award selection is based on the lowest responsive and responsible bid. Vendors must submit all proposals electronically via BidBuy and provide required certifications, including Illinois Procurement Gateway registration and various socioeconomic participation plans. Key requirements include maintaining general commercial liability insurance of 1,000,000 dollars per occurrence and auto liability of 1,000,000 dollars per occurrence. Invoicing is generally completed at the end of the contract unless otherwise tied to specific milestones.

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