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Digital & Social Media Ad Placement

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State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract for the Illinois Secretary of State organ donor program focuses on the delivery of digital and social media ad placements. The scope of work involves managing the placement of provided artwork across streaming services, digital search, and social media platforms, specifically utilizing Meta, X, and Google Search. To ensure broad reach, the contractor is responsible for executing targeted campaigns in both English and Spanish and providing live ad placements along with detailed performance analytics reports. The project is based in Springfield, Illinois, and falls under NAICS code 519130. It is designed to support prime contractors in promoting organ donation through strategic digital outreach and data-driven campaign management.

General Info

Digital and social media ad placements for Illinois Secretary of State organ donor program.

Agency

Illinois → Organ DonorView Agency

NAICS

519130 - Internet Publishing and Broadcasting and Web Search PortalsView NAICS

Place of Performance

Springfield, IL, 62756, USA

Set-Aside

NONE

Documents

This scope was carved out of 26-350SOS-SOS35-B-51159.

The full solicitation package (3 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

26-350SOS-SOS35-B-51159 | 2026 Organ Donor Program Media Buy

AI Contract Breakdown

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Timeline

PostedFeb 18

subcontract

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Organization & Contact Information

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AgencyIllinois → Organ Donor

ContactsNo contacts available

OfficeN/A

Organization / Agency

Illinois → Organ Donor

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Office AddressN/A

ContactsNo contact information available

Full Description

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Provides ad placements across streaming services, social media platforms, and digital search for prime contractors on Illinois Secretary of State organ donor program projects. Manages digital placements of provided artwork and executes targeted campaigns in English and Spanish via Meta, X, and Google Search. Delivers live digital ad placements and performance analytics reports.

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26-350SOS-SOS35-B-51159 | 2026 Organ Donor Program Media Buy

Solicitation # 26-350SOS-SOS35-B-51159

The Illinois Secretary of State is soliciting bids for the 2026 Organ Donor Program Media Buy to promote the state's organ and tissue donor registry. The project involves a comprehensive media campaign running from April 1, 2026, to June 30, 2026, utilizing television, radio, streaming, digital placements such as Google Search, and social media advertising on Facebook, Instagram, and X. These advertisements must be produced in both English and Spanish and provide statewide coverage, including specific focus on the Metro East and St. Louis areas. The awarded vendor will use digital artwork provided by the Secretary of State and must deliver a detailed ad campaign plan encompassing media schedules, cost breakdowns, reach and frequency data, and strategies for securing free media opportunities. The contract is valued at an estimated budget of 1,119,000 dollars. The initial term runs from execution through February 28, 2027, with the State reserving the right to renew for up to two additional years. Award selection is based on the lowest responsive and responsible bid. Vendors must submit all proposals electronically via BidBuy and provide required certifications, including Illinois Procurement Gateway registration and various socioeconomic participation plans. Key requirements include maintaining general commercial liability insurance of 1,000,000 dollars per occurrence and auto liability of 1,000,000 dollars per occurrence. Invoicing is generally completed at the end of the contract unless otherwise tied to specific milestones.

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