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Campaign Analytics and Performance Reporting

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State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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The Campaign Analytics and Performance Reporting subcontract involves providing strategy analysis and performance reporting for prime contractors working on Metropolitan Transportation Commission projects in California. The selected provider will be responsible for monitoring campaign performance and utilizing Google Analytics along with platform-specific insight tools to drive optimization. Key deliverables include the production of comprehensive performance reports and actionable optimization recommendations. This opportunity, categorized under NAICS code 541611, was posted on September 21, 2026, with a response deadline set for November 16, 2026.

General Info

Subcontract for MTC project campaign analytics, performance reporting, and optimization strategy in California.

Documents

This scope was carved out of LPA-RFQ-29368.

The full solicitation package (2 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

(UPCOMING) Integrated Media and Marketing Support Services RFQ

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Organization & Contact Information

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AgencyCalifornia → Metropolitan Transportation Commission
ContactsNo contacts available
OfficeN/A
Office AddressN/A
ContactsNo contact information available

Full Description

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Performs strategy analysis and delivers performance reports for prime contractors on Metropolitan Transportation Commission (MTC) projects. Monitors campaign performance and performs optimization using Google Analytics and platform-specific insights tools. Delivers comprehensive performance reports and optimization recommendations.

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