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Media Planning and Strategy

Open

State & Local

Response Deadline11/15/2026, 04:00:00 PM PST

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

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This subcontract opportunity involves providing strategic media planning services for prime contractors working on projects for the Metropolitan Transportation Commission in California. The selected provider will be responsible for developing comprehensive paid media strategies and detailed plans that target specific demographics, including age, language, interests, and geographic locations. To achieve this, the contractor will utilize audience analytics tools and specialized media planning software to ensure precise targeting and effectiveness. Key deliverables include the creation of detailed media plans and specific budget recommendations allocated by audience and platform. Interested parties should note that the response deadline for this opportunity is November 16, 2026, and the work falls under NAICS code 541810.

General Info

Strategic media planning for California MTC projects; response deadline is November 16, 2026.

Agency

California → Metropolitan Transportation Commission

NAICS

541810 - Advertising Agencies

Place of Performance

CA, USA

Set-Aside

NONE

Documents

This scope was carved out of LPA-RFQ-29368.

The full solicitation package (2 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

(UPCOMING) Integrated Media and Marketing Support Services RFQ

AI Contract Breakdown

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No documents to break down

The breakdown needs solicitation documents. None were found from this contract's source.

Timeline

PostedSep 21

subcontract

Response DeadlineNov 15

Submission deadline

Response Deadline

11/15/2026, 04:00:00 PM PSTin 2 days

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Organization & Contact Information

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AgencyCalifornia → Metropolitan Transportation Commission

ContactsNo contacts available

OfficeN/A

Organization / AgencyCalifornia → Metropolitan Transportation Commission

Office AddressN/A

ContactsNo contact information available

Full Description

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Performs strategic media planning for prime contractors on Metropolitan Transportation Commission (MTC) projects. Develops paid media strategies and plans targeting specific geographies, languages, ages, and interests using media planning software and audience analytics tools. Provides budget recommendations by audience per platform. Delivers paid media strategy and detailed media plans.

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