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Clearinghouse for Older Driver Road User Safety Support 2018

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693JJ918R000076Federal

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This contract seeks to support and enhance the Clearinghouse for Older Road User Safety (ChORUS), a resource used by state licensing officials and partners to address safety concerns involving older drivers, pedestrians, and bicyclists. Managed by the Roadway Safety Foundation under the Federal Highway Administration, ChORUS provides scientific research, guidance, and technical assistance related to medical fitness to drive and older driver safety programs. The goal is to improve decision-making by offering accessible, up-to-date materials, including FAQs, a user forum, and information on safe road designs for older users. The contract aims to increase content volume and visitor engagement on the ChORUS website through targeted outreach, audience segmentation — focused on professional stakeholders and families of older drivers — and expanded social media activity. The acquisition is set aside exclusively for Women-Owned Small Businesses and will be awarded as a Cost Plus Fixed Fee contract. The performance period includes a 24-month base plus three additional 12-month option periods. Anticipated solicitation release is around May 2018 with a contract award expected by September 2018. Contractors must be registered in required government databases and monitor the FedBizOpps website for solicitation and amendments. Key activities under the contract include amplifying outreach efforts via industry channels, synthesizing research into user-friendly content, boosting blog and social media posts, and leveraging performance-based strategies to increase unique website visits and social media engagement. The NAICS code for this opportunity is 541720, aligning with research and development in the social sciences and humanities.

General Info

Support ChORUS by expanding safety content, outreach, and engagement for older road users.

Agency

Department Of Transportation → 693JJ9 Nhtsa Office Of AcquistionView Agency

NAICS

541720 - Research and Development in the Social Sciences and HumanitiesView NAICS

Place of Performance

National Highway Traffic Safety Administration (NHTSA) HQ, WASHINGTON, DC, 20590, USA

Set-Aside

WOSB

Documents

(0)

No documents available

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Timeline

1 update
PhasePresolicitation
Posted

Presolicitation

Amendment 1

Contract was updated

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Organization & Contact Information

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AgencyDepartment Of Transportation → 693JJ9 Nhtsa Office Of Acquistion
Contacts2 people available
OfficeWASHINGTON, DC, 20590, USA
Organization / Agency
Department Of Transportation → 693JJ9 Nhtsa Office Of Acquistion
View Agency Profile
Office AddressWASHINGTON, DC, 20590, USA
Contacts
Vanessa WallaceContract Specialist
contact@example.gov
Sherese A. GrayContracting Officer
contact@example.gov

Full Description

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The purpose of this acquisition will be to maintain an electronic clearinghouse for older road user safety (ChORUS) for use by State licensing officials and other partners for reference when faced with issues surrounding the safety of older drivers, pedestrians and bicyclists. The purpose of ChORUS is to provide State driver licensing agencies, highway safety professionals and other partners, including the public, with current scientific and research information to use in making decisions and to provide effective guidance on the operation of states' older driver safety program initiatives. ChORUS is currently a fully developed website operated by the Roadway Safety Foundation under a cooperative agreement with Federal Highway Administration (FHWA), and includes a technical assistance center to support information dissemination related to driver licensing medical review, medical fitness to drive, and older road user safety. When a State driver licensing agency is considering older driver issues, they will be able to view this Clearinghouse and obtain the necessary information from posted materials, FAQs and a registered user Forum prior to making an informed decision. Information on safer road designs for older road users is also available. The objective of the anticipated contract will to increase the volume of content on and the volume of targeted visitors to the ChORUS website. NHTSA hopes to accomplish this with timely content development, audience segmentation, and aggressive outreach to desired audiences. Project Goals Through the anticipated contract, NHTSA seeks to: 1. Define two distinct website audiences: professional stakeholders and families of older drivers (those drivers aged 60-80) 2. Conduct targeted outreach to get eyes on the materials (email acquisition, AARP magazine, AAA magazine, other industry mags, industry conference presence) 3. Expand content and synthesize research into share-able language. 4. Increase website Blog activity, articles posted, events posted, and Facebook posts per month 5. Conduct a performance-based acquisition to increase unique website visits, FB likes, FB shares This acquisition is being offered as Set-aside for Women Owned Small Businesses. The NAICS Code for the anticipated contract is 541720. Contractors must be registered in the Systems for Award Management Database located at http://www.sams.gov, and must complete electronic representations and certification on the ORCA database located at http://orca.bpn.gov to be considered for contract award. It is the Government's intent to award a Cost Plus Fixed Fee (CPFF) type contract resulting from the solicitation, with or without discussions, to the responsible offeror whose proposal, conforming to the solicitation, is most advantageous to the Government based on the evaluation factors contained in the solicitation. It is the Offeror's responsibility to monitor the FedBizOpps Internet site for the release of the solicitation and amendments (if any). Potential Offerors will be responsible for downloading their own copy of the solicitation and amendments (if any). Requests for paper copies of the RFP will not be accepted. The estimated date for release of the solicitation is on or about May 2018. Period of Performance: Base period of twenty-four (24) months plus three (3) twelve (12) month Option Periods. Contract Award: The anticipated award date for the resultant contract is expected to be on or about September 2018. No Further Procurement Information is Available at this time.

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