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Commercial Solutions Opening (CSO) for 338 Enterprise Sourcing Squadron (ESS) Human Capital

Active
FA300225SC002Federal

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

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The 338th Enterprise Sourcing Squadron at Joint Base San Antonio Randolph, Texas, is executing a Commercial Solutions Opening under DFARS 212.70 to source innovative commercial solutions for Human Capital services supporting the Air Education and Training Command, with a specific focus on AI-Enabled Marketing and Communications Campaign Management. This initiative targets modernizing recruitment and communications efforts across the Regular Air Force, Air National Guard, Air Force Reserve Command, and United States Space Force through an AI-powered platform capable of authentic campaign creation, workflow automation, content generation, and data-driven optimization. Submissions are solicited in phases, beginning with a White Paper due by November 3, 2025, adhering to strict formatting guidelines including a maximum of five pages in 12-point Times New Roman font, excluding cover sheet and executive summary, and capped at 25 MB in PDF format. The White Paper must detail the technical approach, scope, and viability, while the cover sheet requires mandatory disclosures such as CAGE code, Unique Entity ID, D&B number, business size, socioeconomic status, and point of contact information. Classified submissions are prohibited unless explicitly authorized with a completed DD Form 254. Selected White Papers may proceed to a Phase II Pitch Day, followed by a Phase III full proposal submission with a Statement of Work suitable for direct contract incorporation. Awards are anticipated to be fixed-price commercial contracts under FAR Part 12, with funding contingent upon availability and potential for incremental or partial awards. The Government reserves the right to pursue Other Transaction Authority for follow-on contracts without further competition, particularly if prototypes demonstrate success. Offerors must comply with stringent cybersecurity standards including FedRAMP, CMMC, NIST SP 800-171, and Section 508 accessibility requirements. Organizational conflicts of interest must be proactively identified and mitigated, especially for entities involved in previous A&AS or SETA work for the contracting office. Subcontracting goals are mandated at 30% to small businesses overall, with specific targets of 5% each for SDBs, SDVOSBs, and WOSBs, and 3% for HUBZone businesses. Foreign participation is prohibited at the prime level, and all submissions must be unclassified unless cleared in advance. Offerors must monitor SAM.gov continuously for amendments, new AOIs, and solicitation updates, with all correspondence directed to AFICC.338ESS.CSO@us.af.mil and the designated points of

General Info

AI-driven marketing system for Air Force Human Capital, due Nov 3, 2025, with small business and cybersecurity requirements.

Agency

Department Of Defense → FA3002 338 Ess CcView Agency

Contract Value

$15,000,000

NAICS

611710 - Educational Support ServicesView NAICS

Place of Performance

San Antonio, TX, USA

Set-Aside

NONE

Awardee

OGILVY PUBLIC RELATIONS WORLDWIDE LLCView Profile

Award Issued Date

Documents

(3)

FA300225SC002 FY26 AOI-0001 AI-Enabled Marketing and Communications Campaign Management System Phase 1 Whitepaper

PDF•12 pages•sources-sought

FA300225SC002FY26 AoI 0001 Mission Requirements and Total Force Integration

PDF•6 pages•sow

338 ESS Human Capital Commercial Solutions Opening CSO FA300225SC002

PDF•19 pages•cso

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Timeline

1 update
Posted

special-notice

Amendment 1

Contract was updated

Response Deadline

Submission deadline

Response Deadline

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Organization & Contact Information

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AgencyDepartment Of Defense → FA3002 338 Ess Cc
Contacts2 people available
OfficeJBSA RANDOLPH, TX, 78150-4300, USA
Organization / Agency
Department Of Defense → FA3002 338 Ess Cc
View Agency Profile
Office AddressJBSA RANDOLPH, TX, 78150-4300, USA
Contacts
Melody Taylor
contact@example.gov
d Lt Philip Napier
contact@example.gov

Full Description

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THIS AREA OF INTEREST (AOI 1) IS CURRENTLY CLOSED AND ARCHIVED, WHITE PAPERS AND INTEREST REGARDING AOI 1 WILL NO LONGER BE ENTERTAINED.  ALL PREVIOUSLY APPLICABLE ATTACHMENT ARE ALSO ARCHIVED.


Area of Interest 0001 - AI-Enabled Marketing and Communications Campaign Management System


Points of Contact: Melody Taylor, 338 ESS/PKA, melody.taylor@us.af.mil and 2d Lt Phillip Napier 338 ESS/PKA, philip.napier@us.af.mil.


AoI Phase 1 – White Paper submissions are DUE  03 November 2025 no later than 11:00AM CST. Please email submissions to the AOI Phase 1 – White Paper to the Contracting Officers listed above and AFICC.338ESS.CSO@us.af.mil . Confirm receipt with a separate email (not containing attachments).


Phase 1 – White Paper submissions will only be accepted during the specified period and shall be prepared in a accordance with the formats in Attachment 1.


Offerors should monitor (www.sam.gov) for amendments to this AoI Solicitation.


See Attachment FA300225SC002 FY26 AOI-0001 for more details


     See AOI-0001 Attachment 2 Mission Requirements and Total Force Integration for context.


--------------------------------------------------------------------------------------------------------------------------------------------------------------------



Amedment 0001 - Correct Solicitation Number within Attachment 1. Add - The Government intends to post AOIs as needs or capability gaps are identified. Vendors are encouraged to monitor SAM.gov for all future AOIs.



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The 338th Enterprise Sourcing Squadron (338 ESS), Joint Base San Antonio (JBSA) Randolph, Texas, issues this Commercial Solutions Opening (CSO) under DFARS 212.70 to seek innovative commercial solutions for Human Capital (HC) services (training, education, and human resources) supporting the Air Education and Training Command (AETC). The Government is inviting offerors to submit White Papers with strategic sourcing solutions for HC services, as specified in individual Area(s) of Interest (AOIs). See individual AOIs for submission deadlines.  While the following NAICS codes are anticipated for this CSO, the Government may consider others as applicable to specific AOIs. See individual AOIs for applicable NAICS codes. 


Flight Training (611512) 


Professional and Management Development Training (611430) 


Other Technical and Trade Schools (611519) 


Educational Support Services (611710) 


Computer Training (611420) 


All Other Professional, Scientific, and Technical Services (541990) 


Engineering Services (541330) 


Language Schools (611630) 


Research and Development in the Physical, Engineering, and Life Sciences (Except Nano- and Biotechnology) (541715) 


Administration Mgmt and General Consulting Services (541611) 


Advertising Agencies (541810) 


Attatchments:


1. 338 ESS Human Capital CSO Final Posting_06-13-2025

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