AoI-0001 Campaign Management Tool

The 338th Enterprise Sourcing Squadron at Joint Base San Antonio Randolph, Texas, is issuing Commercial Solutions Opening FA300225SC002 to acquire innovative commercial solutions for Human Capital services supporting the Air Education and Training Command, with a current focus on an AI-Enabled Marketing and Communications Campaign Management System under Area of Interest 0001. This solicitation invites submissions of White Papers by November 3, 2025, using prescribed formats outlined in Attachment 1, which requires a five-page technical concept, executive summary, anticipated pricing, and period of performance, excluding the cover sheet, with a 25 MB file size limit. Proposals must be submitted electronically to AFICC.338ESS.CSO@us.af.mil, and offerors are required to provide a Unique Entity ID, CAGE code, and DUNS number, along with accurate declarations of business size and socioeconomic status, including Small Business, VOSB, SDVOSB, SDB, HUBZone, or WOSB status. Affirmative responses trigger mandatory subcontracting plan requirements under FAR 52.219-9 Alternate II and DFARS 252.219-7003/7004, mandating specific subcontracting goals with small businesses and structured development programs for non-small entities. Security requirements demand that offerors maintain independent clearance capabilities for classified work, disclose their security officer and facility details, and comply with DD Form 254 protocols; organizational conflicts of interest involving prior A&AS, SETA, or FFRDC support to 338 ESS are strictly prohibited and require mitigation plans. Evaluation for Phase I is based solely on technical merit, importance to the agency program, and funds availability, with no weighting assigned—selections are categorized as Recommended, Selectable, or Not Selectable, favoring innovation and alignment over cost, and pricing is assessed only for fairness and reasonableness. If selected, offerors may advance to a Phase II Pitch Day on November 14, 2025, followed by a potential Phase III request for proposal leading to a Firm-Fixed Price contract under FAR Part 12 or an Other Transaction Agreement under 10 U.S.C. § 4022, with a contract period up to five years including four option years. Performance is expected primarily at JBSA Randolph, TX, and no Government Furnished Property is anticipated. All