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Communications and Public Engagement - Advertising Evaluation Solutions for Static and Video Advertising Creative

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AB-2026-07132International

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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The Province of Alberta, through the Communications and Public Engagement agency, has issued a Request for Information under solicitation number AB-2026-07132 to explore AI-enabled advertising evaluation solutions. The objective is to identify tools capable of assessing the effectiveness of static and video creative assets prior to their deployment in public awareness campaigns. The Province is specifically seeking rapid and cost-effective insights into key performance metrics such as attention, recall, engagement, message comprehension, and clarity to optimize creative output. This market research initiative aims to evaluate the capabilities, limitations, validity, reliability, and security requirements of current AI technologies. The gathered information will help the Province understand emerging market trends and determine how these tools can complement existing Public Opinion Research activities. Interested parties must submit their responses by the deadline of November 16, 2026.

General Info

Alberta seeks AI tools to evaluate advertising effectiveness before public campaign deployment.

Agency

Communications and Public Engagement

NAICS

541910 - Marketing Research and Public Opinion Polling

Place of Performance

AB, CAN

Set-Aside

NONE

Documents

0

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PhaseSolicitation
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Organization & Contact Information

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AgencyCommunications and Public Engagement
Contacts1 person available
OfficeN/A
Organization / AgencyCommunications and Public Engagement
Office AddressN/A
Contacts
Olaoluwatobi AbiodunContract & Procurement Specialist
contact@example.gov
+1 (555) 000-0000

Full Description

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The Province's Public Opinion Research (POR) function is exploring emerging AI-enabled advertising evaluation solutions that assess the effectiveness of advertising creative prior to deployment. The Province conducts public awareness advertising campaigns across a variety of topic areas and is interested in understanding current market capabilities related to AI-assisted advertising evaluation. Specifically, the Province wishes to better understand solutions capable of evaluating static and video advertising creative and providing rapid, cost-effective insights regarding creative performance and opportunities for optimization. Through this Request for Information, the Province seeks to understand the capabilities, limitations, validity, reliability, security requirements, and practical applications of these solutions in support of public awareness advertising. The information gathered may be used to better understand market trends, emerging technologies, and opportunities to complement existing advertising evaluation and Public Opinion Research activities. Areas of particular interest include attention, recall, engagement, message comprehension, and message clarity, as well as diagnostic insights that support the improvement of advertising creative.

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