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This Solicitation opportunity from Texas was posted on April 7, 2025. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

Comprehensive Branding & Marketing Consulting Services

Closed
RFP-225-03-026-SVCState & Local

Contract Overview

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University Health is seeking proposals from experienced advertising firms specializing in academic medical centers and large tertiary care hospitals to develop a comprehensive branding and marketing strategy. The selected agency will collaborate with University Health’s Corporate Communications & Marketing department to enhance its current brand positioning, aiming to elevate its reputation across Bexar County and South Texas. This initiative builds on recent market surveys indicating strong brand recognition, loyalty, and preference for University Hospital, which ranks highly in awareness and service line preference. The project aligns with the health system’s strategic vision to become the leading health provider in the region, focusing on improving patient experience, quality, efficiency, and access to care under its Triple Aim Plus framework. The contract, titled "Comprehensive Branding & Marketing Consulting Services," is a solicitation issued under RFP-225-03-026-SVC, with a posting date of April 7, 2025, and a response deadline of May 21, 2025. The project budget ranges from $500,000 to $2,000,000. The engagement aims to leverage the agency’s expertise to further solidify University Health’s market position and support its strategic goals through innovative branding and marketing initiatives. Interested firms can find additional details and submit proposals via the provided online platform.

General Info

Place of Performance

TX, USA

Set-Aside

NONE

Documents

5
DOCX, High priority: read this firstamendment
High
PDF, High priority: read this firstrfp
High
XLSX, High priority: read this firstspecifications
High
DOCX, High priority: read this firstcontract-document
High
PDF, Low priorityspecifications
Low

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Timeline

PhaseClosed
Posted

Solicitation

Response Deadline

Deadline has passed

Submission Closed

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Organization & Contact Information

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AgencyTexas → Corporate Communications
ContactsNo contacts available
OfficeN/A
Office AddressN/A
ContactsNo contact information available

Full Description

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University Health is requesting proposals from advertising firms with in-depth knowledge and experience working with academic medical centers and large tertiary care hospitals. The agency selected through this process will partner with the University Health’s Corporate Communications & Marketing department to develop a comprehensive plan that builds upon its current brand position to continue to advance the reputation of University Health throughout Bexar County and South Texas. The most recent NRC Market Insight surveys show University Hospital ranked first for advertising recall and ranking (combined awareness, recall, image and preference), second for loyalty, and third in terms of preference. or second in the market for “most preferred” hospital in every many service lines. This brand initiative is aligned with University Health’s strategic vision to be the premier health system in South Texas and beyond, and its Triple Aim Plus goals to improve the patient experience, quality, efficiency and access to care. We can provide information prior to second round of presentations.

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Miguel
Hillary
Keith Deutsch
Christine

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