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Consumer Education and Advertising Services

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State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

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This subcontract for Consumer Education and Advertising Services is managed by the California Department of Resources Recycling and Recovery, also known as CalRecycle. The primary objective is to develop and execute comprehensive advertising and outreach campaigns on behalf of prime contractors supporting Mattress Recycling Council projects. The scope of work includes the creation of consumer education materials and the management of advertising campaigns designed to communicate the purpose of the Recycle Fee and provide information regarding drop-off site locations. To achieve these goals, the contractor will utilize specialized marketing software and media buying platforms to deliver digital outreach content and educational brochures. This effort falls under NAICS code 541810 and is focused on increasing public awareness and participation in mattress recycling initiatives across the state.

General Info

CalRecycle subcontract for consumer education and advertising campaigns supporting mattress recycling initiatives.

Agency

California Resources Recycling and Recovery, Department of (CalRecycle)

NAICS

541810 - Advertising AgenciesView NAICS

Place of Performance

CA

Set-Aside

NONE

Documents

This scope was carved out of Used Mattress Recovery and Recycling Plan Mattress Recycling Council.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

AI Contract Breakdown

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Timeline

PostedJul 15

subcontract

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Organization & Contact Information

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AgencyCalifornia Resources Recycling and Recovery, Department of (CalRecycle)

ContactsNo contacts available

OfficeN/A

Organization / Agency

California Resources Recycling and Recovery, Department of (CalRecycle)

Office AddressN/A

ContactsNo contact information available

Full Description

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Develops and executes advertising and outreach campaigns for prime contractors on Mattress Recycling Council (MRC) projects. Creates consumer education materials and manages advertising campaigns to communicate the intent of the 'Recycle Fee' and drop-off site locations. Utilizes marketing software and media buying platforms. Delivers advertising campaigns, educational brochures, and digital outreach content.

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