CRM Platform Implementation & Data Migration

The contract involves the deployment of a unified CRM system designed to centralize guest engagement and marketing automation for the NYS Olympic Regional Development Authority. This initiative requires the migration of historical data from legacy platforms and seamless integration with existing operational systems including ticketing, point-of-sale, lodging, and e-commerce platforms to ensure consistent, real-time customer interactions across all touchpoints. The successful implementation will streamline data flow, enhance reporting capabilities, and enable targeted marketing efforts by consolidating guest information into a single, accessible platform. The project is structured as a subcontract under NAICS code 541512, focused on custom computer programming services, with performance expected to occur across Essex, Ulster, and Warren counties in New York. The solicitation was posted on November 4, 2025, and while no set-aside designation or point of contact is specified, the scope demands technical expertise in enterprise CRM architecture, legacy data cleansing, and system interoperability. The ultimate goal is to create a cohesive customer experience that supports the authority’s operational and marketing objectives across its regional facilities.