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This Government Contract opportunity from Maryland was posted on May 19, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

Digital Advertising Strategy & Campaign Management

Closed
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541830
New
SLED
Media Buy Services
Solicitation # port-of-houston-authority-1255586
The Port of Houston Authority is seeking a qualified firm to provide digital and traditional advertising media buying services to support its corporate branding and communication efforts across local, regional, and national markets. The scope of work encompasses a wide range of media channels, including radio, television, OTT, paid search, display, mobile, paid social, outdoor billboards, and print trade publications. The selected service provider will be responsible for media planning, booking, trafficking, and providing detailed performance reporting via secure file transfer protocols. The contract is structured with an initial two-year term and includes a one-year renewal option. Proposals must be submitted through the Workday Strategic Sourcing portal by September 23, 2026, at 11:00 a.m. Evaluation is based on the firm's reputation, qualifications, project approach, and the long-term cost to the authority. Pricing must be submitted as a fixed percentage of media spend based on an assumed annual expenditure of 350,000 dollars. Key requirements for respondents include the submission of a conflict of interest questionnaire, a Small Business Enterprise participation statement of intent, and a project-specific quality assurance plan. Payments are processed on a not-to-exceed basis, with approved invoices paid within 45 days of receipt.
Port of Houston Authority

POSTED

about 23 hours ago

DEADLINE

in 11 days

AI Contract Overview

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This subcontract involves comprehensive management of digital advertising strategies specifically designed to engage veterans and military-affiliated audiences. It covers the entire process from planning and execution to optimizing AI-driven marketing campaigns, ensuring efficient targeting and improved outreach effectiveness. The work falls under the NAICS code 541830, which pertains to marketing consulting services, and is commissioned by the University of Maryland Global Campus. The contract was posted on May 19, 2026, with responses due by June 10, 2026, indicating a limited window for submission. While many standard contract details like solicitation number, specific place of performance, and point of contact are not provided, the focus is clearly on leveraging advanced digital marketing technologies for this unique demographic through a subcontract arrangement. The project aims to deliver innovative advertising solutions that integrate artificial intelligence for enhanced campaign performance.

General Info

Digital advertising subcontract managing AI-driven marketing targeting veterans, commissioned by University of Maryland.

Agency

University of Maryland Global CampusView Agency

NAICS

541830 - Media Buying AgenciesView NAICS

Place of Performance

USA

Set-Aside

NONE

Documents

This scope was carved out of 92284.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

UMGC RFP #92284 Digital Campaign Services

AI Contract Breakdown

Uniform Contract Format

No contract breakdown available.

Cannot generate Contract Breakdown because no documents were found from this contract's source.

Timeline

PhaseClosed
Posted

subcontract

Response Deadline

Deadline has passed

Submission Closed

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Organization & Contact Information

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AgencyUniversity of Maryland Global Campus
ContactsNo contacts available
OfficeN/A
Organization / Agency
University of Maryland Global Campus
View Agency Profile
Office AddressN/A
ContactsNo contact information available

Full Description

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End-to-end planning, execution, and optimization of AI-integrated digital marketing campaigns targeting veterans and military-affiliated populations.

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