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This Government Contract opportunity from Mississippi was posted on June 19, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

Digital Advertising Strategy & Campaign Planning

Closed
State & Local

Contract Overview

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The contract seeks the development of a comprehensive digital advertising strategy tailored to advance the Mississippi Department of Wildlife, Fisheries and Parks’ objectives for increasing license sales and park reservations. The scope includes detailed audience segmentation to identify key demographic and behavioral groups, strategic platform selection to maximize reach and engagement across digital channels, and the creation of a phased campaign roadmap that aligns with seasonal demand and institutional goals. The work must be grounded in data-driven insights and designed to deliver measurable outcomes that directly support the agency’s mission. As a subcontract, this opportunity is open to qualified vendors responding to the agency’s specific requirements under NAICS code 541840, which covers advertising and related services. Interested parties must submit proposals by the deadline of July 24, 2026, with all work expected to be performed in alignment with the department’s operational needs. The solicitation was posted on June 19, 2026, and further details can be accessed through the official state contracting portal, though no specific point of contact or place of performance is listed in the provided data.

General Info

Develop digital advertising strategy to boost license sales and park reservations via data-driven campaigns.

Documents

This scope was carved out of 3150006855.

The full solicitation package (3 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

The Mississippi Department of Finance and Administration on behalf of The Mississippi Department of Wildlife, Fisheries, and Parks (MDWFP) is submitting a Request For Qualifications for media buying agency services.

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Timeline

PhaseClosed
Posted

subcontract

Response Deadline

Deadline has passed

Submission Closed

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Organization & Contact Information

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AgencyMississippi → MS DEPT of Wildlife, FISHERIES and PARKS
ContactsNo contacts available
OfficeN/A
Office AddressN/A
ContactsNo contact information available

Full Description

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Development of digital advertising strategies including audience segmentation, platform selection, and campaign roadmaps to support MDWFP's goals for license sales and park reservations.

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DEADLINE

in 29 days
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