This Solicitation opportunity from New York was posted on December 20, 2024. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
Digital Display Advertising
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This contract grants the City University of New York (CUNY) access to AdRoll's digital display advertising services across all counties in New York State. The agreement, designated as a sole-source award, emphasizes AdRoll's role as a marketing platform specializing in multi-channel, full-funnel ad campaigns aimed at increasing brand awareness and guiding prospective students through their decision-making process for educational opportunities. AdRoll provides comprehensive support, including free creative production, technical and strategic assistance, and advertising credits, to facilitate effective outreach efforts. The contract is set to commence immediately upon signing and will conclude on December 30, 2024, with the possibility of four renewal options, ensuring ongoing advertising support for CUNY. The contract's financial scope ranges from a minimum of $500,000 to a maximum of $2,000,000, reflecting the scale of the advertising campaigns. As a sole-source procurement, this agreement bypasses traditional competitive bidding, with questions or comments regarding the exemption directed to the designated contact at the contracting agency. The solicitation was posted on December 20, 2024, with a response deadline of December 30, 2024. This initiative aligns with the broader goal of leveraging targeted digital advertising to enhance student recruitment and engagement across New York State.
General Info
Place of Performance
NY, USASet-Aside
Documents
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Timeline
Submission Closed
Organization & Contact Information
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