This Combined Synopsis/Solicitation opportunity from Department Of Defense was posted on May 8, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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Digital Marketing (EDWOSB)

Closed

W912LA26QA010Federal

Submission Closed05/20/2026, 11:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541810

New

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in 6 days

AI Contract Overview

The contract requires a contractor, specifically a Women-Owned Small Business, to develop and execute a comprehensive digital marketing package for the California Army National Guard aimed at meeting recruitment and retention goals. The contractor will generate qualified leads, provide a tailored lead capture and nurturing system, and support the Recruiting and Retention Battalion’s leadership, recruiters, and marketing personnel. The focus is on effectively promoting the National Guard to non-prior service individuals aged 17-34, addressing the public’s difficulty in distinguishing the National Guard from active-duty military. The contractor must have experience with marketing solutions targeting the Army National Guard and deliver a program that encompasses branding, engagement strategies, lead generation, and recruiter support. The place of performance is Roseville, California, with contract administration handled by the Department of Defense office located in San Miguel, CA. The solicitation was posted on May 8, 2026, with a response deadline of May 20, 2026, and due to a system limitation regarding NAICS code 541810, the set-aside status is designated for Economically Disadvantaged Women-Owned Small Businesses as specified on the SF 1449 form. The primary point of contact for this contract is Kaipo Kim.

General Info

Women-Owned Small Business to provide digital marketing for California Army National Guard recruitment.

Agency

Department Of Defense → W7MX Uspfo Activity Ca Arng

NAICS

541810 - Advertising AgenciesView NAICS

Place of Performance

Roseville, CA, USA

Set-Aside

WOSB

Documents

(4)

SCA+Rates+Sacramento.pdf

PDF

Digital+Marketing_+Performance+Work+Statement.pdf

PDF

Solicitation+-+W912LA26QA010+Professional+Appearance.pdf

PDF

Price+Matrix.xlsx

XLSX

AI Contract Breakdown

Uniform Contract Format

Timeline

1 update

PhaseClosed

PostedMay 8

Combined Synopsis

Amendment 1May 8

Contract was updated

Response DeadlineMay 20

Deadline has passed

Submission Closed

05/20/2026, 11:00:00 PM UTC

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Organization & Contact Information

AgencyDepartment Of Defense → W7MX Uspfo Activity Ca Arng

Contacts1 person available

OfficeSAN MIGUEL, CA, 93451-5000, USA

Organization / Agency

Department Of Defense → W7MX Uspfo Activity Ca Arng

Office AddressSAN MIGUEL, CA, 93451-5000, USA

Contacts

Kaipo Kim

contact@example.gov

+1 (555) 000-0000

Full Description

!!!Due to system limitation with adding the NAICS 541810, this requirement will be set aside for EDWOSB as documented on the SF 1449!!!

Provide a comprehensive marketing package to the California Army National Guard (CAARNG) for recruitment and retention goals. The contractor shall provide services to generate qualified recruitment leads, offer a customized lead capture and nurturing solution, and support the Recruiting and Retention Battalion (RRB) leadership, recruiters, and marketing staff.

CAARNG’s RRB Marketing mission is to promote the CAARNG to gain interest and attention of prospective recruits. The CAARNG RRB has a dual mission that is not understood well, and the general public has a hard time distinguishing National Guard from Active Duty. The primary target market is non-prior service (NPS) individuals 17-34 years of age. The CAARNG requires the services of a contractor with experience providing marketing solutions for the Army National Guard to develop and execute a comprehensive marketing program that includes, branding, engagements, leads, and recruiter support to help CAARNG achieve recruitment and retention goals.