Digital Marketing Agency

The University of Texas at Austin is seeking proposals from qualified digital marketing agencies to enhance lead generation efforts for its Computer and Data Science Online (CDSO) programs offered by the Department of Computer Science. These programs, including the MS in Computer Science, MS in Data Science, MS in Artificial Intelligence, and a Graduate Certificate in Artificial Intelligence and Machine Learning, have experienced significant growth, with enrollment nearing 5,000 students primarily through organic channels. UT Austin aims to expand access to its top-ranked faculty and innovative curriculum by partnering with a marketing agency capable of executing targeted digital campaigns to attract prospective students nationally and potentially internationally. The contract, with a value ranging from $500,000 to $2,000,000, is open for responses until January 7, 2026. It is managed by the Texas Department of Texas and falls under the NAICS code 541613, which pertains to marketing consulting services. The primary point of contact for inquiries is Rocio Torres, reachable via email or phone. Interested agencies can find additional details and respond through the designated procurement platform. The initiative underscores UT Austin’s commitment to leveraging strategic digital marketing to sustain and accelerate the growth of its online graduate programs in computer and data science fields.