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This Government Contract opportunity from South Carolina was posted on February 3, 2025. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

Digital Marketing & Social Media Campaign Management

Closed
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541840
SLED
Sponsorship and Advertising Sales Services
Solicitation # SS-12-26
The 32nd District Agricultural Association is soliciting proposals for Sponsorship and Advertising Sales Services at the OC Fair and Event Center in Costa Mesa, California. The selected contractor will be responsible for maximizing revenue and brand impact by identifying sponsorable assets, creating tiered packages, prospecting and negotiating with sponsors, and managing the full lifecycle of sponsorship agreements. Key deliverables include the development of sales program guidelines, customized ROI-focused proposals, and regular performance reporting. Additionally, the contractor must provide on-site sales staff support during the annual OC Fair from June through August. The contract term runs from December 1, 2026, through November 30, 2028, with three optional one-year renewals. Compensation is based on commission percentages quoted by the bidder for new sponsors and budget-relieving trade, while renewing multi-year sponsors are set at a pre-determined 10 percent commission. Annual budget goals start at 3 million dollars for 2027, with an expected annual growth of approximately 3 percent. Proposals are due by October 30, 2026, at 11:00 a.m. and will be awarded to the bidder with the highest score based on a 100-point weighted evaluation, which includes a 5 percent preference for certified small businesses and applicable incentives for Disabled Veteran Business Enterprises. Contractors must adhere to strict compliance and insurance requirements, including Commercial General Liability, Automobile Liability, and Workers Compensation. Mandatory submission documents include a signed cover letter with specific verbatim language, a technical proposal, and various certifications such as the Bidder Declaration and Darfur Contracting Act attachment. All proposals must be submitted electronically via WeTransfer to the designated email address.
32nd DAA -Costa Mesa

POSTED

22 days ago

DEADLINE

in 1 day

AI Contract Overview

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The contract titled Digital Marketing & Social Media Campaign Management requires the development and execution of targeted digital marketing initiatives to promote Hilton Head Island as a premier tourist destination. The scope includes creating engaging social media content, managing paid advertising across major platforms, identifying and collaborating with influencers to amplify reach, and conducting detailed performance analytics to measure campaign effectiveness and optimize results. The work must align with the island’s brand identity and tourism goals, ensuring consistent messaging that drives visitor engagement and travel intent. The opportunity is structured as a subcontract under NAICS code 541840, with a response deadline of May 5, 2025. The awarding entity is Hilton Head Island, South Carolina, though specific location details for performance or point of contact are not provided. The solicitation is accessible online through the BonfireHub platform, and while no set-aside type is specified, interested parties must submit proposals before the stated deadline to be considered for engagement in this promotional initiative.

General Info

Manage digital marketing and social media to promote Hilton Head Island as a tourist destination by May 5, 2025.

Place of Performance

SC, USA

Set-Aside

NONE

Documents

This scope was carved out of RFQ 2025-05.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Destination Marketing Organization Services

AI Contract Breakdown

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Timeline

PhaseClosed
Posted

subcontract

Response Deadline

Deadline has passed

Submission Closed

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Organization & Contact Information

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AgencySouth Carolina → Hilton Head Island
ContactsNo contacts available
OfficeN/A
Office AddressN/A
ContactsNo contact information available

Full Description

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Develop and execute digital marketing campaigns across social media platforms to promote Hilton Head Island as a tourist destination, including content creation, influencer engagement, paid ad management, and performance analytics.

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