This Government Contract opportunity from Michigan was posted on January 28, 2025. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
Digital Advertising & Media Buying
Contract Overview
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Ingham County is seeking a subcontractor to plan, purchase, and manage digital advertising campaigns across Google, Facebook, Instagram, and YouTube with the goal of reaching underserved populations within the county. The scope of work includes designing targeted ad strategies, executing A/B testing to determine optimal messaging and creative formats, tracking campaign performance through established metrics, and continuously optimizing placements to improve engagement and outcomes. All activities must be focused on effectively connecting with communities that have historically had limited access to public information or services. The contract falls under NAICS code 541840 for advertising services and is categorized as a subcontract. Interested parties must submit proposals by February 24, 2025, and all work is expected to be performed locally in Ingham County. Further details and submission guidelines are available through the county’s purchasing portal.
General Info
Agency
Place of Performance
MI, USASet-Aside
Documents
This scope was carved out of 20-25.
The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.
COVID-19 Vaccination Marketing Campaign
AI Contract Breakdown
Uniform Contract FormatNo documents to break down
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Timeline
Submission Closed
Organization & Contact Information
Full Description
Earlier notices in this NAICS code
Posted before this notice, open and closed
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