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This Government Contract opportunity from Michigan was posted on January 28, 2025. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

Digital Advertising & Media Buying

Closed
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541840
SLED
Sponsorship and Advertising Sales Services
Solicitation # SS-12-26
The 32nd District Agricultural Association is soliciting proposals for Sponsorship and Advertising Sales Services at the OC Fair and Event Center in Costa Mesa, California. The selected contractor will be responsible for maximizing revenue and brand impact by identifying sponsorable assets, creating tiered packages, prospecting and negotiating with sponsors, and managing the full lifecycle of sponsorship agreements. Key deliverables include the development of sales program guidelines, customized ROI-focused proposals, and regular performance reporting. Additionally, the contractor must provide on-site sales staff support during the annual OC Fair from June through August. The contract term runs from December 1, 2026, through November 30, 2028, with three optional one-year renewals. Compensation is based on commission percentages quoted by the bidder for new sponsors and budget-relieving trade, while renewing multi-year sponsors are set at a pre-determined 10 percent commission. Annual budget goals start at 3 million dollars for 2027, with an expected annual growth of approximately 3 percent. Proposals are due by October 30, 2026, at 11:00 a.m. and will be awarded to the bidder with the highest score based on a 100-point weighted evaluation, which includes a 5 percent preference for certified small businesses and applicable incentives for Disabled Veteran Business Enterprises. Contractors must adhere to strict compliance and insurance requirements, including Commercial General Liability, Automobile Liability, and Workers Compensation. Mandatory submission documents include a signed cover letter with specific verbatim language, a technical proposal, and various certifications such as the Bidder Declaration and Darfur Contracting Act attachment. All proposals must be submitted electronically via WeTransfer to the designated email address.
32nd DAA -Costa Mesa

POSTED

22 days ago

DEADLINE

in 2 days

AI Contract Overview

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Ingham County is seeking a subcontractor to plan, purchase, and manage digital advertising campaigns across Google, Facebook, Instagram, and YouTube with the goal of reaching underserved populations within the county. The scope of work includes designing targeted ad strategies, executing A/B testing to determine optimal messaging and creative formats, tracking campaign performance through established metrics, and continuously optimizing placements to improve engagement and outcomes. All activities must be focused on effectively connecting with communities that have historically had limited access to public information or services. The contract falls under NAICS code 541840 for advertising services and is categorized as a subcontract. Interested parties must submit proposals by February 24, 2025, and all work is expected to be performed locally in Ingham County. Further details and submission guidelines are available through the county’s purchasing portal.

General Info

Subcontractor to run targeted digital ads in Ingham County for underserved communities via Google, Facebook, Instagram, YouTube.

Place of Performance

MI, USA

Set-Aside

NONE

Documents

This scope was carved out of 20-25.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

COVID-19 Vaccination Marketing Campaign

AI Contract Breakdown

Uniform Contract Format

No documents to break down

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Timeline

PhaseClosed
Posted

subcontract

Response Deadline

Deadline has passed

Submission Closed

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Organization & Contact Information

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AgencyMichigan → Ingham County
ContactsNo contacts available
OfficeN/A
Organization / AgencyMichigan → Ingham County
Office AddressN/A
ContactsNo contact information available

Full Description

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Plan, purchase, and manage digital ad placements across Google, Facebook, Instagram, and YouTube targeting underserved populations in Ingham County. Includes A/B testing, performance tracking, and campaign optimization.

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