Digital Marketing for Main Street

The contract for Digital Marketing for Main Street issued by the City of College Park seeks a qualified vendor to implement a comprehensive campaign that enhances local business visibility through digital content and physical signage. The scope includes designing and installing weather-resistant, ADA-compliant signage at strategic locations, creating digital marketing assets such as graphics and videos, and providing analytics on campaign effectiveness. The project aims to promote downtown businesses, improve visitor navigation, and support community revitalization efforts. The contract value ranges from $100,000 to $500,000 for a one-year period, with options for renewal up to four additional years. Bidders must demonstrate at least three relevant projects, hold necessary Georgia licenses, and maintain specified insurance coverage. The work must adhere to local zoning, ADA, and DOT standards, with strict quality control and inspection rights reserved by the City. The procurement process emphasizes responsiveness and responsibility, with evaluation criteria weighted towards experience (30%), technical approach (25%), cost (20%), project timeline (15%), and schedule (10%). The City reserves the right to reject any proposals, waive informalities, and negotiate contract terms. Submission must be completed electronically via the BidNet portal by October 17, 2025, at 3:00 pm EST, including all required forms, certifications, and affidavits such as E-Verify and insurance certificates. The contract is governed by the City’s custom terms, with no specific FAR clauses referenced, though provisions for changes, termination, and indemnification are included. Final acceptance of goods and services will occur after delivery to designated locations, with the City maintaining broad inspection rights to ensure compliance with specifications and quality standards.