This Solicitation opportunity from New York was posted on June 20, 2024. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
Digital Marketing Services
Contract Overview
Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.
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AI Contract Overview
Suffolk County Community College is seeking proposals from experienced digital advertising service providers to enhance its online presence and promote the institution to prospective students. The contract involves developing and executing a comprehensive digital marketing strategy that includes paid search, digital display and social media advertising, email marketing, IP targeted advertising, content and creative development, project management, and tracking and analytics. The campaign must establish clear, measurable goals, timelines, placement specifications, and evaluation methods. Optional services such as SEO, OTT/Streaming TV, digital out-of-home advertising, Amazon digital advertising, and conversion rate optimization may also be offered to further support the college’s marketing initiatives. The college conducts various digital campaigns throughout the year targeting different audiences, including general enrollment and branding efforts, continuing education promotions, program-specific campaigns, and retention initiatives. These campaigns utilize multiple channels such as display ads, social media, paid search, and email marketing. The contract is set for five years with two optional two-year renewals, and the project size ranges from $500,000 to $1.5 million. The procurement process emphasizes selecting a qualified digital marketing partner capable of delivering strategic, measurable results to support Suffolk County Community College’s outreach and enrollment goals.
General Info
Place of Performance
NY, USASet-Aside
Timeline
Submission Closed
Organization & Contact Information
Full Description
Earlier notices in this NAICS code
Posted before this notice, open and closed
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