Digital Outreach and Social Media Campaign Management

The contract involves executing a comprehensive digital outreach strategy to promote the EducationUSA program in Zambia through targeted content creation, social media management, and active youth engagement initiatives. The effort is designed to increase awareness and participation in U.S. educational opportunities among Zambian students by leveraging digital platforms, crafting culturally relevant messaging, and fostering direct interaction with the target audience. The work falls under NAICS code 541850, classifying it as a subcontract for advertising and related services, and is being managed under the U.S. Mission to Zambia within the Department of State. All proposals must be submitted by the deadline of July 10, 2026, with the solicitation posted on June 25, 2026. The campaign must be tailored specifically to the Zambian context, ensuring that all content, platforms, and engagement tactics resonate with local youth demographics and communication preferences. While the physical place of performance is not specified beyond Zambia, the work is expected to be delivered remotely or locally within the country, aligning with the U.S. diplomatic mission’s educational outreach goals. The subcontract is part of broader efforts to strengthen educational partnerships between the United States and Zambia through modern, digital-first engagement methods.