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This Solicitation opportunity from Minnesota was posted on August 15, 2025. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

EMN FY26 Public Relations RFP

Closed
2000017386State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541820
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AI Contract Overview

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Explore Minnesota, the state's tourism marketing agency, is seeking proposals from experienced public relations firms to serve as their primary partner for national media outreach. The goal is to enhance Minnesota’s reputation as an ideal destination to visit, live, and work by implementing strategic, innovative, and measurable media relations campaigns. The selected firm will manage both national and regional consumer media efforts, emphasizing Minnesota’s vibrant, accessible, and surprising qualities across various narratives including travel, outdoor recreation, lifestyle, and livability. The agency should also provide industry insights, proactively identify media opportunities, and align efforts with broader state initiatives such as economic development, outdoor recreation, and film. Proposals must be submitted electronically via the SWIFT eSupplier portal by September 5, 2025, with no responses accepted via email or fax. The contract is valued between $500,000 and $2 million and is managed by the Minnesota Department of Human Rights, with the primary point of contact being the Compliance Department. Vendors are responsible for reviewing all attached bid documents available on the public state bid opportunities page, ensuring compliance with all requirements and deadlines. The contract aims to foster a strategic partnership that elevates Minnesota’s profile through targeted media relations aligned with the state’s branding and promotional goals.

General Info

Agency

Explore Minnesota TourismView Agency

NAICS

541820 - Public Relations AgenciesView NAICS

Place of Performance

MN, USA

Set-Aside

NONE

Documents

(6)

EMN_FY26_Public_Relations_RFP.pdf

PDF

ptSAMPLECONTRACTandexhibits_07012024.pdf

PDF

Attachment_A_Responder_Declarations.pdf

PDF

Attachment_D_Workforce_Equal_Pay_Delcaration.pdf

PDF

Attachment_B_Exceptions.pdf

PDF

Attachment_C_Cost_Proposal.pdf

PDF

AI Contract Breakdown

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Timeline

PhaseClosed
Posted

Solicitation

Response Deadline

Deadline has passed

Submission Closed

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Organization & Contact Information

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AgencyExplore Minnesota Tourism
Contacts1 person available
OfficeN/A
Organization / Agency
Explore Minnesota Tourism
View Agency Profile
Office AddressN/A
Contacts
Minnesota Department of Human RightsCompliance Department

Full Description

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Explore Minnesota ("EMN"), the state’s marketing and promotion agency, is seeking proposals from experienced public relations firms to serve as the agency of record for our national PR efforts. This partnership aims to elevate Minnesota's profile as the best state to visit, as well as live and work, through innovative, strategic, and measurable media relations services. The selected agency will lead national and regional consumer media efforts, positioning Minnesota as a vibrant, accessible, and somewhat surprising destination that stands out across travel, lifestyle, outdoor recreation, and livability narratives.
The PR partner should deliver proactive media relations strategies, provide critical industry insights, and identify opportunities that align with EMN’s mission, brand campaigns, and cross-agency goals—including economic development, outdoor recreation, and film initiatives. To view Bid Package Attachments, you will need to visit the public facing state bid opportunities page and search by the event ID. Do NOT login with your supplier/vendor credentials. You should be able to view the Bid Package attachments through the public facing event.
See the attached RFP for additional information. All responses must be submitted electronically through the SWIFT eSupplier portal. No email or fax responses will be accepted.
Please be aware there may be other attachments to this event. The vendor is responsible for reviewing all attachments.