This Solicitation opportunity from Florida was posted on August 23, 2025. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
Establishing and Maintaining Sales of Digital Advertising on the Florida Keys and Key West Website
Contract Overview
Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.
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AI Contract Overview
The contract involves a collaborative effort between the retained agency, the TDC/VFK staff, and the website agency of record, MMGY Global Inc., to develop and manage a digital advertising sales program on visitfloridakeys.com and fla-keys.com, which attract approximately 4.5 million visitors annually. The primary goal is to enable local stakeholders to purchase brand-aligned advertising space on these websites, thereby promoting tourism in the Florida Keys and Key West regions. The agency will be responsible for implementing, managing, and optimizing the advertising sales program to maximize revenue and engagement. The solicitation, titled "Establishing and Maintaining Sales of Digital Advertising on the Florida Keys and Key West Website," was posted on August 23, 2025, with a response deadline of October 9, 2025. The contract is valued between $500,000 and $2,000,000 and is issued by the Florida Tourist Development Council (TDC). The project falls under NAICS code 541810, which pertains to advertising agencies, and is designated as a SLED (State, Local, Education, and Nonprofit) procurement. The comprehensive scope emphasizes strategic partnership, sales management, and digital advertising optimization to support the region's tourism marketing efforts.
General Info
Agency
Place of Performance
FL, USASet-Aside
Timeline
Submission Closed
Organization & Contact Information
Full Description
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