This Solicitation opportunity from UNC - CHAPEL HILL was posted on March 27, 2025. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
Evaluation of Social Media Management Solutions for Enhanced Content Publishing and Tracking
Contract Overview
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The University of North Carolina at Chapel Hill's Office of University Communications is conducting an evaluation of its current social media systems, aiming to select a streamlined platform for effectively publishing, amplifying, and tracking content related to the university’s activities. This initiative is intended to enhance the university's digital presence and engagement across leading social media platforms. The planned software solution should encompass scheduling functions for platforms including Facebook, Twitter/X, LinkedIn, Instagram, Threads, TikTok, and YouTube, combined with robust analytic and metric reporting through a user-friendly interface. Notably, the system should feature advanced social listening abilities and customizable dashboards to provide insights on key metrics like mentions, comments, and tags, along with the functionality to create detailed performance reports based on engagements, impressions, and reach. The contract anticipates an initial one-year performance period with possibilities for two additional one-year renewals contingent upon the university’s approval. The selected vendor will also be responsible for training UNC-Chapel Hill staff to proficiently use the system’s features. Execution of the contracted services will occur within the confines of UNC-Chapel Hill. This project represents a significant investment, estimated between $50,000 and $150,000, and supports the university’s strategic objective to strengthen its social media strategy and outreach.
General Info
Agency
Place of Performance
NC, USASet-Aside
Documents
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Timeline
Submission Closed
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