Evidence-Based Communication Strategy Development

The contract seeks to develop culturally appropriate, theory-informed communication messages and prototypes aimed at increasing the uptake of black lung screening among coal workers in Appalachia. The effort must be grounded in established behavioral and public health theories while deeply resonating with the lived experiences, values, and communication preferences of the target population. Success requires a nuanced understanding of the region’s social dynamics, trust barriers, occupational risks, and historical context surrounding health care and government intervention. The work will focus on creating accessible, compelling, and community-relevant materials that can be implemented in real-world settings to drive meaningful behavior change. The project is structured as a subcontract under the CDC Office of Acquisition Services within the Department of Health and Human Services, with a NAICS code of 541830 indicating advertising and related services. Performance is centered in Welch, West Virginia, 24801, reflecting the geographic focus on coal-impacted communities. Proposals must be submitted by July 9, 2026, at 11:00 a.m., following a posting date of June 23, 2026. The initiative demands interdisciplinary expertise in health communication, cultural competency, community engagement, and intervention design, with deliverables expected to bridge research and practice in a high-risk, underserved population.