FINAL RENEWAL NOTICE - Creative Paid Media Contract

The contract involves a renewal of a Creative Paid Media Agreement between the Illinois Department of Transportation and DCC Marketing, LLC, extending from October 28, 2025, through October 27, 2027, with a total value of nearly $9.8 million. Its primary purpose is to continue developing and producing creative materials for statewide highway safety and other safety campaigns, utilizing a variety of distribution channels including traditional media, digital platforms, and social media, to effectively reach targeted audiences. The vendor is expected to collaborate closely with the Office of Communications and the Bureau of Safety Programs and Engineering to craft content for PSAs, publications, media events, and public gatherings such as concerts and sporting events, typically supporting about 5-6 events annually. The renewal emphasizes compliance with the existing scope, with no new evaluation criteria, clauses, or regulatory references explicitly incorporated into the contract. It specifies that the vendor must list BEP subcontractors, though current utilization is listed as zero percent for both BEP and VBP programs. The contract does not specify detailed delivery locations, inspection and acceptance procedures, or specific packaging and shipping standards. Administrative details such as payment offices, invoicing procedures, and key personnel are not included in the available documentation. Overall, the agreement underscores ongoing service delivery under established terms, focusing on creative content development and campaign distribution, with no additional special contractual requirements or modifications beyond the renewal itself.