FLCC Brand Discovery and Strategic Messaging Initiative

Ontario County is soliciting proposals for the FLCC Brand Discovery and Strategic Messaging Initiative, identified by solicitation number R26089 and CR# 2139093. The objective is to engage a qualified firm to lead a brand discovery process that establishes a research-based foundation for Finger Lakes Community College's brand and communications. This process involves gathering audience insights and stakeholder feedback to develop a comprehensive messaging framework. This foundational work is designed to guide a subsequent phase focused on visual identity design, the creation of templates and documentation, and the overall implementation of the brand system to reflect the college's strengths and evolving community role. The solicitation was issued on September 16, 2026, with proposals due by 4:00 PM on October 13, 2026, although some documents note a deadline of October 12, 2026. Submissions are preferred via the eProcurement Portal or may be delivered as sealed paper proposals to the Ontario County Purchasing Director in Canandaigua, New York. The primary point of contact for this initiative is Buyer Karen Naffziger. The contract term is specified as upon completion, and the place of performance is located in Ontario, New York.