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This Solicitation opportunity from New York was posted on September 16, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

FLCC Brand Discovery and Strategic Messaging Initiative

Closed
R26089State & Local

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Ontario County is soliciting proposals under solicitation number R26089 for the FLCC Brand Discovery and Strategic Messaging Initiative. The objective is to engage a qualified firm to lead a comprehensive brand discovery process for Finger Lakes Community College to establish a research-based foundation for the institution's communications. The scope of work includes gathering stakeholder feedback and audience insights to develop a strategic messaging framework. This framework will serve as the essential guide for a future request for proposal focused on brand system implementation, including visual identity design, documentation, and templates. Proposals must be submitted by 4:00 PM on October 12 or 13, 2026, via the Ontario County eProcurement Portal or by sealed paper submission to the Purchasing Director in Canandaigua, New York. The project is categorized under NAICS code 541613 and will be performed in New York, with the contract term lasting until completion. The primary point of contact for this procurement is Buyer Karen Naffziger.

General Info

Ontario County seeks proposals for FLCC brand discovery and strategic messaging by October 2026.

Place of Performance

NY, USA

Set-Aside

NONE

Documents

3
PDF, High priority: read this first7 pages · rfp
High
PDF, High priority: read this firstrfp
High
PDF, High priority: read this firstrfp
High

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Timeline

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Full Description

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FLCC is seeking a qualified firm to lead a brand discovery process that will establish a research-based foundation for the College's brand and communications.The goal of this request for proposal (RFP) is to select a firm to conduct brand discovery, including gathering audience insights and stakeholder feedback, and translating findings into a messaging framework. This work will guide a subsequent RFP focused on visual identity design, templates, documentation, and brand system implementation. Together, these efforts will result in a refreshed brand that reflects FLCC's strengths, opportunities, and evolving role in the communities it serves.Please see the attached Notice or visit our website www.ontariocountyny.gov/purchasing for additional information. Business enterprises awarded an identical or substantially similar procurement contract within the past five years: None

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