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Food and Beverage Service Operations for the Alliant Energy Center of Dane County

Active
2026-RFP-056-PRState & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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The County of Dane is seeking an experienced, entrepreneurial food service provider to serve as the exclusive operator for the Alliant Energy Center (AEC) in Madison, Wisconsin. This five-year contract, scheduled to begin July 1, 2027, covers a diverse 164-acre campus including the Exhibition Hall, New Holland Pavilions, the Arena, and Willow Island. The selected operator will be responsible for all food and beverage services, including staffing, point-of-sale systems, catering CRM, and facility maintenance for grease traps and hoods. Key requirements include maintaining a facility-wide liquor license, implementing sustainable packaging, and ensuring all food is labeled for common allergens, vegan, and vegetarian options. The AEC is a high-volume venue hosting over 250 events annually for more than one million guests, with a significant expansion of the Exhibition Hall planned for FY28. Proposals are due by October 22, 2026, and will be evaluated based on catering concepts, financial projections, past performance, and service capability, with additional preference points awarded to vendors located in Dane County or adjacent counties. The financial structure requires a detailed five-year profit and loss projection and commission return analysis. While the operator will manage general food services, the campus maintains a separate exclusive beverage agreement with Great Lakes Coca-Cola Distribution LLC through 2031. Award criteria emphasize the bidder's ability to maximize guest experience and financial returns while adhering to strict health and safety standards, including compliance with the Wisconsin Department of Health and OSHA.

General Info

Dane County seeks an exclusive food service operator for Alliant Energy Center starting 2027.

Place of Performance

WI, USA

Set-Aside

NONE

Documents

13

2026-RFP-056-PR Cost Proposal Workbook

XLSX, High priority: read this first9 pages · cost-proposal
High

2026-RFP-056-PR Food and Beverage Service Operations RFP

PDF, High priority: read this firstrfp
High

Alliant Energy Center of Dane County - Project Overview

PDF, High priority: read this first14 pages · sow
High

Exhibit I - AEC Concessions Commission Revenue by Building

XLSX, High priority: read this first13 pages · specifications
High

Exhibit I - Concessions Revenue by Building

XLSX, High priority: read this first13 pages · specifications
High

Food and Beverage Service Operations for the Alliant Energy Center of Dane County

PDF, High priority: read this first70 pages · rfp
High

Concessions Sale Report 2024-2026 by Building

XLSX, Low priority28 pages · other
Low

Contract #15184 – Exclusive Beverage Services for Alliant Energy Center

PDF, Low prioritycontract-document
Low

Event Attendance 2024

XLSX, Low priority18 pages · spreadsheet
Low

Exhibit B - 2025 Event Attendance

XLSX, Low priority14 pages · spreadsheet
Low

Exhibit C - 2026 Event Attendance by Month

XLSX, Low priority20 pages · spreadsheet
Low

Exhibit D - Event Equipment Inventory 2026

XLSX, Low priority21 pages · other
Low

Exhibit H - Tables Answer #21 and #28

PDF, Low priority1 page · supporting-documents
Low

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Timeline

PhaseSolicitation
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Organization & Contact Information

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AgencyWisconsin → Alliant Energy Center
Contacts2 people available
OfficeMadison, WI, 53703, USA
Office AddressMadison, WI, 53703, USA
Contacts
Carolyn ClowDeputy Director - Administration & Finance
Hazel SchusterPurchasing Officer

Interested Companies (16)

Ovations Food Services L.P. d/b/a OVG HospitalityDenver, CO
Sodexo Live!Greenville

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Full Description

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AEC seeks an experienced food service provider to operate its food service program. The provider will have outstanding credentials in convention center and entertainment complex operations, a proven track record in maximizing the guest experience and financial returns, and is adept at tailoring food service offerings to a wide variety of clients. Although this will be a vendor-client relationship, AEC seeks an Operator who will act as a partner who is energized and entrepreneurial in their approach to the AEC's operations. The AEC is a County-owned and -operated campus that is one of the most important cultural, social, and economic assets in the County. The campus routinely hosts more than 250 events and welcomes more than 1,000,000 guests. As a result, AEC has an annual economic impact of over $80 million, supports 1,700 jobs, and generates approximately 177,000 hotel room nights across its facilities. AEC is a department of Dane County and the goal for its operation is to generate user fees to meet and exceed operational expenses. A description of the campus and its facilities follows below: Exhibition Hall is the premier facility for conventions, meetings, banquets, and much more, consisting of 255,000 square feet of space. The Exhibition Hall is slated for a nearly $200M expansion planned to start in FY28. Included are a 30,000 gsf ballroom, ~5,000 gsf Bistro, and a 10,000 gsf third-level multipurpose room that will have stunning views. A new kitchen is also included in the plans. The New Holland Pavilions , totaling 290,000 square feet, are the campus' two large livestock housing facilities and make AEC an industry leader in agricultural shows. These multi-use buildings also can be used for exhibition space, trade shows, and more. The Arena , with 22,000-square feet of exhibition space, suits a multitude of smaller events including trade shows, staged performances, and consumer events. The Arena may potentially be relocated as part of AEC's expansion project. A new Equestrian Center is proposed to replace the Arena building. Veterans Memorial Coliseum is used for sporting events, large concerts, and entertainment productions. The County is currently negotiating a lease agreement with FPC, Live! and Live Nation to renovate, operate, and maintain the Coliseum. Willow Island is a 29-acre outdoor venue surrounded by two ponds and is used for outdoor festivals, concerts, and other outdoor events. AEC Parking has over 5,700 surface parking stalls that also double as outdoor exhibition and event space. In addition to the facilities above, the AEC occasionally makes use of the adjoining Quann Park for event support space. However, this is a City park facility and not formally part of the 164-acre campus.

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2 days ago

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