G--NOTICE OF INTENT TO SOLE SOURCE Dayton VA Medical Center Media Advertising for local and surrounding area.
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The Dayton VA Medical Center is issuing a Notice of Intent to sole source a contract for a multi-media advertising campaign aimed at reaching over 38,000 Veterans across 16 counties in southwestern Ohio. This campaign will utilize radio, television, and web-based communications to inform Veterans about available benefits and healthcare programs. The initiative is designed to have recurring advertisements to provide ongoing education for Veterans about accessing their entitled healthcare services. The contract is set for a 12-month period and is aligned with the North American Industry Classification System (NAICS) code 541840, which covers advertising services. This effort is unrestricted due to insufficient small business competition within this classification. The notice serves as the sole acknowledgment of this procurement, as no formal written solicitation will be issued. The Department of Veterans Affairs, through its 250-Network Contract Office 10, is managing this contract to support the outreach goals of the Dayton VA Medical Center.
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